Quick Commerce Analytics: The Ultimate Guide to Data-Driven Growth on Zepto, Blinkit & Swiggy Instamart
In the high-velocity world of quick commerce, decisions must be made in minutes, not days. A single hour of stock-out can cost brands thousands in lost revenue, while a poorly...
Quick Commerce Analytics: The Ultimate Guide to Data-Driven Growth on Zepto, Blinkit & Swiggy Instamart
In the high-velocity world of quick commerce, decisions must be made in minutes, not days. A single hour of stock-out can cost brands thousands in lost revenue, while a poorly...
How to Scale Your D2C Brand on Quick Commerce Platforms in 2025: A Complete Guide
The Indian quick commerce landscape has exploded from ₹3,000 crores in 2022 to a projected ₹15,000+ crores by 2025. For D2C brands, this isn't just growth - it's a `fundamental...
How to Scale Your D2C Brand on Quick Commerce Platforms in 2025: A Complete Guide
The Indian quick commerce landscape has exploded from ₹3,000 crores in 2022 to a projected ₹15,000+ crores by 2025. For D2C brands, this isn't just growth - it's a `fundamental...
From Hidden Gems to eCommerce Giants: How Tier 2 and Tier 3 Cities in India Are Driving Growth
eCommerce in India: An Overview India's eCommerce sector has experienced exponential growth over the past decade, driven by increasing internet penetration, a growing middle class, and a shift in consumer...
From Hidden Gems to eCommerce Giants: How Tier 2 and Tier 3 Cities in India Are Driving Growth
eCommerce in India: An Overview India's eCommerce sector has experienced exponential growth over the past decade, driven by increasing internet penetration, a growing middle class, and a shift in consumer...
The E-commerce Glossary: Boost CTR, ROAS, CRO
Look, we've all been there. Sitting in that e-commerce meeting where someone drops "Our CPA is killing our ROAS, and we need to boost CTR while optimizing for better CRO",...
The E-commerce Glossary: Boost CTR, ROAS, CRO
Look, we've all been there. Sitting in that e-commerce meeting where someone drops "Our CPA is killing our ROAS, and we need to boost CTR while optimizing for better CRO",...
Why are Newsletters Important for the eCommerce Industry?
Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and...
Why are Newsletters Important for the eCommerce Industry?
Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and...
How frequently should you reach out to your customers via emailers?
Introduction Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email...
How frequently should you reach out to your customers via emailers?
Introduction Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email...
The SEO Checklist for eCommerce Companies
Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with...
The SEO Checklist for eCommerce Companies
Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with...
Integrating Content strategy with SEO
Introduction According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...
Integrating Content strategy with SEO
Introduction According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...
Customer segmentation and targeting on LinkedIn
Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In...
Customer segmentation and targeting on LinkedIn
Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In...
Customer Segmentation and Targeting on Twitter
Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this...
Customer Segmentation and Targeting on Twitter
Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this...
6 Key Strategies to Increase Sales on Flipkart
Since its launch in 2007, Flipkart has grown into one of India’s leading e-commerce platforms, offering a wide range of products from clothing to electronics. However, merely listing your products...
6 Key Strategies to Increase Sales on Flipkart
Since its launch in 2007, Flipkart has grown into one of India’s leading e-commerce platforms, offering a wide range of products from clothing to electronics. However, merely listing your products...
How to find and target new customer segments on Facebook?
Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now...
How to find and target new customer segments on Facebook?
Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now...