How can eCommerce Analytics help my Brand?
Analytics can unlock the revenue that is potentially left behind on the table, untapped, for your brand. Data can pinpoint the areas that are holding your brand from unlocking higher revenues. We cover multiple functions of your eCommerce business:
- Publishing the as-is metrics
- Linking revenues to the input metrics in every function
- Which metrics are hurting the brand the most?
- What set of 4 - 5 actions need to be prioritized over others?
Tenovia can add speed to the execution of these recommendations.
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Identify the Biggest Pain Points holding back Revenue Growth
Our methodology tracks a list of 180+ metrics across all eCommerce functions - giving you a diagnostic of where revenue is getting blocked.
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Identify and Agree on the set of Actionables that will unlock Revenue Growth
Together with the client we agree on the set of prioritized actions that will unlock the biggest bottlenecks.
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Monitor the Progress of the Strategic Actions and Accelerate Execution
We help project manage the progress of the actionables - highlighting weekly RAG status on them. Meanwhile - the BAU reporting also continues.
Bring in an Analytics Based Approach to your eCommerce Business
- When eCommerce teams can link up the correlation between input metrics and revenue growth - that can create a lot of synergy within the eCommerce team - so that everyone is pulling towards the same realistic goal - with a high rate of achieving targets.
- With our approach we can unlock revenues in your eCommerce value chain across the below functions.
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Merchandising / NPD
Align your merchandising team to consolidate feedback on your products across channels (via reviews and ratings) and what’s trending across your competitors’ collections.
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Inventory
Set mutual targets for:
- Stock Cover
- Out of Stock Percent
- Broken Sets (if applicable)
- Evaluate current stock depth
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Regional Utilization
Study Regional Utilization Percentage to optimize logistics costing to the finance team. It’s essential to move your products closer to your customers.
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Supply Chain
- Study Order-to-Delivery (O2D) lead times by zones to recommend Supply Chain optimization
- Escalate if supply metrics of Replenishment / Stock Coverage / Warehouse SLAs are not being met
- Escalate if loss of sale / on time PO confirmation / inventory supply metrics are not hitting benchmarks
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Marketing
- Accountability at the metric level for the marketing function
- Competitors’ offers tracking
Linking budgets to the inventory / ratings / SERP rankings
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Technology
- Best sources of traffic
- Page Speed e-Store performance
- LTV per channel
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