Pavers England: Driving Conversions with Smart Inventory Integration

Overview
Pavers England, a premium lifestyle  brand with a strong presence in airport outlets and online, faced frequent stockouts and missed sales due to limited inventory integration. By connecting more physical stores to its Shopify site, the brand streamlined inventory flow, improved product availability, and enhanced the overall shopping experience.

Objectives

• Expand inventory pool to reduce stock-outs and broken size sets

• Enhance product visibility across online and offline channels

• Improve online conversion rates and customer satisfaction

• Increase revenue efficiency by leveraging slow-moving store stock

• Provide a seamless and consistent shopping experience across channels

Our Strategy

• Omnichannel Integration: Expanded offline stores to serve Omnichannel offering by 3X. 

• Product Visibility Enhancement: Surfaced more SKUs online through expanded inventory pool

• Stock Optimization: Enabled slow-moving store inventory to find buyers through the online channel

• Size Set Management: Focused on maintaining complete size ranges for better customer experience
  

The Impact

• 20% increase in full set availability 

• 26% reduction in out of stock rates for Men’s footwear

• 34% fewer broken sets for Women’s footwear

• Increased product visibility with more SKUs online

• Reduced stockouts, leading to fewer missed conversions

• Higher order fulfilment boosted customer satisfaction

• Inventory turnover improved after redirecting slow-moving in-store inventory to online buyers

• Online sell-through rates increased, reducing dead stock

• Enhanced omnichannel efficiency turned fragmented systems into a connected commerce engine