Brand: Paragon Footwear
Platform/s: Digital Marketplaces
Problem:
- Paragon, a leading footwear brand with a production base in South India, partnered with Tenovia to optimize its supply chain and reduce shipping costs.
- With 58% of demand coming from North India, the brand faced high shipping expenses and long delivery times for national orders.
- Additionally, regional utilization was only 42%, leading to operational inefficiencies that needed to be addressed to enhance customer satisfaction and efficiency.
Solution:
- Onboarded local warehouses operated by marketplaces using the Fulfilled by Marketplace (FBM) model.
- Implemented a regional utilization plan to ensure better distribution across locations.
- Negotiated lower charges for pick and pack services to reduce operational costs.
Impact:
- 47% cost reduction.
- Shortened delivery times by 50% for regional orders from 7-10 days to 3-5 days.
- Improved regional utilization, leading to more efficient operations and better customer experience.
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