
Brand: Levi’s
Platform: Amazon India
Problem:
- Improve Levi’s product listings on Amazon.in to highlight unique styles and qualities.
- Emphasize the premium pricing by showcasing the superior quality and craftsmanship.
- Clearly communicate Levi’s iconic brand persona to reinforce its market positioning.
Solution:
- Created style-specific subsets to better differentiate product listings by quality.
- Developed A+ Content pages to highlight style qualities and reinforce Levi’s value proposition.
- Built a branded Amazon Store to showcase Levi’s philosophy and heritage.
- Consolidated style variations to streamline customer selection and improve user experience.
Impact:
- 2x increase in conversion rates
- 3x growth in click-through rate (CTR)
- 15% improved brand share of voice (SOV)
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