Taste the Goodness: 24 Mantra Organic’s Recipe for Success in the FMCG Market

Brand: 24 Mantra Organic 

Platform: Amazon and Flipkart 

Problem: 

• 24 Mantra Organic has a strong and wide presence in stores across India, internationally, and on eCommerce platforms like Amazon and Flipkart, offers over 100 subcategories and 250 unique products aimed to strengthen its position in the conventional FMCG market while maintaining a competitive edge in the organic sector.
• In Q4 of 2021, the brand faced declining click-through rates (CTR) and conversion rates (CR)
• This led to reduced sales and category degrowth, despite offers and discounts.

Solution: 

To optimize CTR and CR, we implemented strategies based on Amazon’s guidelines 7 steps to increase product visibility on Amazon | Seller blog  across key parameters-

• Integrated top-ranking keywords to improve search visibility.
•  Limited titles to under 50 characters, including essential details (category, brand, size, key features) with primary keywords placed first.
• Added detailed product insights covering features, benefits, ingredients, usage, and brand promise to boost visibility, trust and assist customer decision-making.
• Used high-resolution images to showcase product details, enhancing listing appeal and brand recall.
• Prioritized top 10 best-performing categories for immediate impact across product descriptions, bullet points, and images.

Impact:

• 12% average increase in conversion rates achieved month-over-month.
• Improved CTR and visibility through strategic keyword and content optimization.
• Enhanced customer engagement and product information clarity, leading to better-informed purchasing decisions.
• Strengthened brand recall through polished and professional listings, building long-term customer trust.