How Soch Improved Stock Visibility Across Marketplaces

Brand: Soch Apparels

Category: eCommerce Analytics

Platform: Digital Marketplaces

Problem: 

• Soch Apparels faced inconsistencies in product listings and inventory visibility across Vinculum (online marketplaces) and Omuni (physical stores).
• These discrepancies disrupted the shopping experience for customers.
• The challenge was to create a unified product status map across all sales channels to eliminate these discrepancies.

Solution:

• Integrated offline retail stock, styles, and eCommerce inventory from Vinculum into the Tensight (Tenovia’s proprietary AI tool) dashboard.
• Applied integration across all marketplaces on the Vinculum dashboard and cross-validated catalog listings, stock, and front-end visibility for Nykaa Fashion, Myntra, and Ajio (digital marketplaces).
• Mapped Vinculum’s style count to each marketplace’s backend for listing and stock visibility, and to the front-end for live purchase availability.
• Provided weekly summaries of Vinculum’s listing percentage and stock exposure for each channel.
• Enabled clear visibility of panel stock exposure and front-end style exposure percentages.
• Added filters for simplified data downloads.
• Highlighted styles on the dashboard that were in Vinculum’s inventory but lacked front-end visibility.
• Enhanced visibility of unseen SKUs on Vinculum to support better, data-driven decision-making.

Impact:

• 15% average improvement in listing percentage.
• 60.85% increase in total stock exposure across the marketplace.
• 95% panel exposure achieved across strategic channels for maximum reach.
• 24.08% optimization in front-end exposure percentage.

Total stock exposure across marketplaces such as Flipkart surged by an impressive 60.85%, with an overall average increase of 33.76%

Achieved almost 95% panel exposure for strategic channels

Optimized front-end exposure percentage by 24.08% (for Myntra).