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An Introduction to Flipkart’s Demand Side Platform

Over the years, Flipkart has sold to millions of customers and amassed great insights into how they think and purchase. What if brands could now get access to all these

February 3, 2023 | Marketplace management

A Brief Introduction to Amazon Demand Side Platform (DSP)

According to a report by Statista, Amazon attracts upwards of two billion monthly visitors as of 2022, making it prime property for advertising your products. Despite your best efforts to

December 22, 2022 | eCommerce Marketing

5 E-commerce Trends and Predictions You Should Watch Out For in 2023

E-commerce has come a long way since the early days of Amazon. Today, it is more complex and nuanced than ever before. In India, the e-commerce sector is growing rapidly,

December 8, 2022 | eCommerce Analytics

Leverage the Power of Social Media and Analytics with Tensight

Counted among the top 10 economies in the world and slowly inching towards becoming the most populous, India shows immense potential for social media adoption. A Statista report claims that

November 25, 2022 | eCommerce Marketing

A Comprehensive Retailer’s Guide to Flipkart Fulfilment

Previously called Flipkart Advantage, Flipkart Fulfilment is an additional third party warehousing and shipping service offered by the ecommerce giant. Instead of handling their own inventory, warehouse, and shipping, sellers

November 14, 2022 | eCommerce Marketing

The Role of Social Media in the Creator Economy

Until recently, mainstream media was run by a few major players. Be it entertainment or news, most of us read, watched, and heard content from a few companies. And if

November 9, 2022 | eCommerce Marketing

The Rising Importance of Winning the Amazon Buy Box for Mobile And Web

What if we told you that there was a tiny little box on Amazon that influenced 83% of all sales on the biggest online marketplace in the world? It may

October 31, 2022 | eCommerce Marketing

Analytics Is Powering The Festive Shopping Experience In 2022

The festive shopping season in India occurs during the latter half of the year, usually starting in August and peaking by October-November. Owing to the higher frequency of various holidays

September 14, 2022 | eCommerce Analytics

Never Lose a Sale with Smart Inventory Planning

Regardless of the size of your ecommerce business, it hurts the bottom line when you lose a sale, especially when it’s due to preventable reasons. And one of the most

September 8, 2022 | eCommerce Analytics

How Tenovia’s 10commerce is Reinventing B2B Sales Strategy

Although ecommerce sales strategies have been dominated by B2C businesses, B2B brands have also become adept at leveraging it to sell their products or services. Thanks to the increased internet

August 26, 2022 | eCommerce Management

Winning Strategies for Effective Online Marketplace Management

Pandemic or no pandemic, the popularity of ecommerce platforms such as Amazon and Flipkart has become so widespread, it has permeated all corners and regions of the country. In fact,

July 26, 2022 | eCommerce Marketing

Dos and Don’ts to Follow When Posting Healthcare Content on Amazon

Even before the pandemic hit, the demand for health products and its subsequent transactions on online marketplaces has been on the rise. From supplements and Ayurveda products that help boost

July 15, 2022 | eCommerce Marketing

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