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A Beginner’s Guide to Amazon Browse Nodes

With a worldwide product range of 12 million items, Amazon holds the title of the biggest online marketplace globally. However, when factoring in the contributions of third-party sellers on the

June 28, 2023 | Marketplace management

Best Practices to Effectively Manage Inventory and Fulfill Orders on Marketplaces

A major part of the world has transitioned from traditional brick-and-mortar stores to e-commerce-first shopping. With new and emerging technologies, processes, and business models taking precedence, a lot has changed

June 20, 2023 | eCommerce Management

The Art of Accelerating Your D2C Site Sales

To keep pace with the ever-changing landscape of e-commerce, especially the D2C landscape, it is a good business practice to re-evaluate your D2C platform and marketing strategy periodically and stay

March 9, 2023 | eCommerce Marketing

Why Mobile Optimization for E-commerce Websites Is a Must in 2023

With mobile shopping becoming second nature to Indian consumers today, e-commerce brands need to cater to these changing trends. In fact, mobile e-commerce is catching on twice as fast as

February 13, 2023 | eCommerce Technology

An Introduction to Flipkart’s Demand Side Platform

Over the years, Flipkart has sold to millions of customers and amassed great insights into how they think and purchase. What if brands could now get access to all these

February 3, 2023 | Marketplace management

A Brief Introduction to Amazon Demand Side Platform (DSP)

According to a report by Statista, Amazon attracts upwards of two billion monthly visitors as of 2022, making it prime property for advertising your products. Despite your best efforts to

December 22, 2022 | eCommerce Marketing

5 E-commerce Trends and Predictions You Should Watch Out For in 2023

E-commerce has come a long way since the early days of Amazon. Today, it is more complex and nuanced than ever before. In India, the e-commerce sector is growing rapidly,

December 8, 2022 | eCommerce Analytics

Leverage the Power of Social Media and Analytics with Tensight

Counted among the top 10 economies in the world and slowly inching towards becoming the most populous, India shows immense potential for social media adoption. A Statista report claims that

November 25, 2022 | eCommerce Marketing

A Comprehensive Retailer’s Guide to Flipkart Fulfilment

Previously called Flipkart Advantage, Flipkart Fulfilment is an additional third party warehousing and shipping service offered by the ecommerce giant. Instead of handling their own inventory, warehouse, and shipping, sellers

November 14, 2022 | eCommerce Marketing

The Role of Social Media in the Creator Economy

Until recently, mainstream media was run by a few major players. Be it entertainment or news, most of us read, watched, and heard content from a few companies. And if

November 9, 2022 | eCommerce Marketing

The Rising Importance of Winning the Amazon Buy Box for Mobile And Web

What if we told you that there was a tiny little box on Amazon that influenced 83% of all sales on the biggest online marketplace in the world? It may

October 31, 2022 | eCommerce Marketing

Analytics Is Powering The Festive Shopping Experience In 2022

The festive shopping season in India occurs during the latter half of the year, usually starting in August and peaking by October-November. Owing to the higher frequency of various holidays

September 14, 2022 | eCommerce Analytics

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