If there’s one common goal for all e-commerce sites, its conversions. With the online marketplace dominated by retail giants, it becomes essential for e-commerce sites to stand out among the clutter and get their share of the pie. Hence an e-commerce audit, to help you understand where you stand among the crowd. It not only helps you boost your organic traffic and drive quality visitors but also spike up your conversion rate.
Reasons for considering an e-commerce audit:
Stay ahead on Search Engine Results Page (SERP)
Once you run a review of your content marketing strategy, you will know where you need to improve upon- whether it’s the content or the SEO strategy that needs revising. And if you are striving for that first page of search results, then your site needs to be well-optimized to start with.
Better On-page SEO
An audit of your e-commerce site will relook at the Meta Tags, keyword frequency, HTML headers etc. to see if your target keywords are at the right places on your site. This will increase your searchability to your users and search engines.
Check for mobile optimization
Needless to say, almost every user today uses their mobile phones for shopping. And that is why your e-commerce site needs to be user-friendly or optimized for a better experience of your customers. An audit can help you with ‘touchscreen readiness’, ‘mobile viewport’, UI/UX feasibility etc. so your audience gets the best experience on your website.
Enhanced site performance
This is probably one of the most important deal-breakers for e-commerce sites. Sites are evolving in their designs and integrating the best in class images, layouts, etc. But if these enhancements create a handicap for your users, by slowing it down, then you can lose as much up to 40% of your site visitors. User experience is essential for e-commerce success and site speed and its performance play make for an important element of it. When you run an audit, it can tell you which parts or pages lag in speed. It can also give you ways to elevate your site performance through techniques like compression, minification, image optimization and caching.
From content upgrade, keyword check, to restructuring product placement, and site analysis, an e-commerce audit is the key to a successful online retail business.