From mobile-first practice to integration of augmented reality on the platforms, eCommerce future trends are promising a new and improved online experience for every customer. Here are some of the practices that every retailer and marketer is eyeing to implement in the coming year and change the face of the eCommerce landscape of future.
eCommerce trends 2019
AR (Augmented Reality) & VR (Virtual Reality)
Major brands in the fashion and interior space (like Sephora, IKEA etc.) have already started using AR to create a realistic experience of their products. But as the usage of VR become widespread and retail giant Amazon taking the lead in AR-based apps, most retailers will follow suit and start integrating this trend in their customers’ shopping experiences.
Mobile-first experience
The mobile app industry could cross $189 billion by 2020 and all retailers are vying for their piece of pie in this growth. While search engines already require websites to be mobile-friendly, the practice will be more common with an increased number of smartphone users, where frameworks like Accelerated Mobile Pages (AMP), will enable retailers to create fast-loading websites for mobile devices.
Videos on landing pages
Videos will very soon replace static content and comprise 80% of web traffic by 2019. However, besides using videos for brand films, educational content, testimonials, products, and FAQs, retailers will also look at increasing traffic by using a high-quality video in the hero carousel on the homepage or landing page of the brand site.
Digitizing Real World Experiences
The future of eCommerce 2020 will be all about creating a ‘phygital’ world. By extending the in-store shopping experience to the online platform through technologies like ‘scan and go’ retailers can reduce checkout processes and let their customers enjoy the benefits of both services.
Voice Commerce
The voice-enabled search will make for 50% of total online searches by 2020. Such a game-changing trend will influence Search Engine Optimization for businesses where retailers would redesign their site search algorithms and set the path for voice commerce.
Such trends are sure to help you with ideas that can grow your eCommerce business and see a promising future.
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