Tech influencers have the power to shape the way we consume our electronics and gadgets. They have a massive following on social media channels and are approached by industry leaders to review, endorse and promote their products. This has been especially true in the last couple of years when Snapchat, YouTube and Instagram exploded with influencer-centric PR campaigns. Most of these campaigns have resulted in the brand getting more followers, higher sales conversions and an overall greater engagement on their page.
Here is a list of our top 3 tech and electronics social media influencers we’ve seen in the industry this past year.
- Marques Brownlee
MKBHD is an acronym familiar to anyone who follows Tech reviewers on YouTube. The wildly popular channel belongs to Marques Brownlee, a 23 year old with 5.6 million subscribers. What started as a platform to review various smartphones and their software updates, quickly grew into reviewing drones, cameras and a brand new series on high-tech cars. He was recently a finalist for the Creator of the Decade category at the Shorty Awards – which is a premium institution honoring the best social media influencers and creators.
- Linus Sebastian
Another influencer with over 5 million followers, there is very little that happens in the electronics field that Linus Sebastian is not aware of. At the recently concluded Consumers Electronics Show (CES) in Las Vegas, the Chinese telecom giant Huawei partnered with Sebastian to promote their presence. They were launching a new phone and with just the bare minimum of sponsored videos and posts on Sebastian’s Facebook and Instagram, Huawei’s customer engagement and reach increased significantly.
- Veni Kunche
A software engineer by day, Veni Kunche is one of the most enterprising tech influencers out there. Inspired by a documentary on the gender gap in the software industry, she launched a monthly newsletter called Code with Veni. Her social media influence has won her several recognitions, one of them being the Power Women of DC Tech award.