To keep pace with the ever-changing landscape of e-commerce, especially the D2C landscape, it is a good business practice to re-evaluate your D2C platform and marketing strategy periodically and stay competitive in the market. We’ve narrowed down a few strategies that may help you gain greater visibility and sales on various D2C sites.
Strategy #1: Update and optimize your product pages
If your product pages lack the necessary details to sway consumer interest, you’re losing out. Ensure that you include:
- High-quality product photos with zoom options
- Product details such as features, materials, dimensions, specifications, origins, variants etc.
- A clear call-to-action
- Brand guidelines – with prominent logo placements, and distinct visual and tonal style
- Currently applicable discounts and offers
- Short, simple, and easy-to-comprehend content
- FAQs that answer most, if not all, customer queries
- Testimonials and case studies (if applicable)
Even if your product page’s content is rich and well-detailed, it can be improved with an update.
Strategy #2: Keep adjusting your product pricing with the weather
When it comes to D2C sales, pricing is never a one-and-done deal. Depending on your pricing model – whether it’s value-based, competitor-based, or cost-plus – you must regularly update your prices. It is also a good strategic move to ensure that your pricing and product mix are differentiated on your own D2C platform vis-a-vis marketplaces.
Here are some questions you can consider when evaluating pricing.
- Do you have a fixed revenue target?
- What are your total cost of operation and the value of your product or service?
- Is there enough demand for your brand in the market and the price point you’re offering?
- What is your brand positioning? Are you a budget-friendly brand or a premium one?
- What is the comparative pricing of your competitors?
- Are there trends in the market that support your pricing?
At first glance, this can look like a lot of work – if done manually. But the good news is many automated analytics tools can help you collate all this data and provide valuable insights on pricing and repricing your products.
Strategy #3: Speed up order fulfillment
Order fulfillment plays a vital role in the final stages of D2C supply chain management. Your goal should be to ensure that your products are placed closest to your customers, and third party logistics partners can help you accomplish that. There are many benefits to collaborating with an order fulfillment partner that will provide:
- Established warehouse management systems and processes
- Skilled staff
- Accurate order streamlining – including packaging, shipping, and delivery
- Valuable business insights on inventory planning, packaging and shipping, etc.
- Supplementary warehouse space and fulfillment capacity
- Flexibility to scale up or scale down basis demand
- Better customer service through a streamlined order fulfillment process
- Multiple avenues of customer support
- Minimized operating and shipping costs
- Accelerated speed of delivery
Strategy #4: Invest in robust infrastructure
Your D2C brand is only as strong as the infrastructure that supports it, for which you have two valuable options – Magento and Shopify. While Magento provides ample opportunities for customization, Shopify is an easy-to-launch platform that can help you launch quickly and effectively. Depending on your business objectives, you can choose the right platform for your business.
Strategy #5: Focus on retention marketing
It’s not enough to drive customers to your page. It’s essential to retain them too. This is where retention marketing comes in. Using sharp, targeted communication, you can keep your existing customers engaged – be it through email marketing campaigns, loyalty programs, personalization, automation, etc.
What’s more, in order to offset the sharp rise in customer acquisition costs, the number of competing brands, as well as the costs of paid advertising, retention marketing has now become essential. This has led brands to prioritize and maximize other metrics such as customer lifetime value (CLV) – which measures the value a customer offers a brand during the course of their association, Lapsed customer Rate %, New User Retention Rate (NURR%) and study customer acquisition cohorts in detail.
Tensight has built detailed automated retention cohort and revenue and order cohorting analytics that brands can leverage for deriving insights on their retention strategies.
Bonus strategy: Get the experts onboard!
Tenovia’s expert D2C management solutions include everything from marketing and analytics to end-to-end support. We get into the depths of your brand, category, and industry to offer you the most effective solutions in cementing your business as an e-commerce success. With our solutions, can you easily adopt best practices such as:
- Regional utilization and cluster replication i.e., keeping stock near your customers to ensure lower shipping costs, quicker delivery, and higher organic rankings
- Providing offers and promotions for select products in the catalog
- Launching products that perform well on your website, even if they come from a smaller range
- Providing heavy discounts and becoming the loss leader to gain positive reviews and ratings
- Building strong warehouse ops to scale your business – hygiene of dispatch timelines, SLAs, etc.
- Studying marketing data to gather insights and make timely, smart, and informed decisions
If you’re looking for D2C sales support, be it analytics, platform management, marketing, technology, or digital transformation, Tenovia can transform your business. Get in touch with us today!
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