An automated B2B eCommerce platform for manufacturers & wholesale distributors that enables B2B organizations to launch faster in the market with better business discovery that boosts ROI.
Nua Woman is a progressive wellness brand offering an online subscription-based platform for organic female hygiene products. As it expands its reach, the brand aimed to scale its presence and performance on Zepto.
Objectives
Increase Share of Voice (SOV) and Top of Search (TOS) visibility
Acquire a fresh audience to expand reach and engagement
Drive high-impact awareness through strategic ad placements
Optimize campaign performance using data-driven insights
To increase the Paid Share of Voice for generic category keywords
Our Approach
Designed and launched a revamped campaign strategy for Zepto
Used Tensight to evaluate the existing share of voice for multiple keywords for Nua Woman and other competitors
Using data-driven insights, ran impactful awareness ads such as Product Category Awareness Video Ads, Banner Ads, and “Trending Near You” campaigns (a highly impactful ad type on Quick Commerce channels)
Analyzed campaign data to identify high-performing products and keywords
Reallocated budgets to cities showing strong performance to maximize ROI
Invested in top-performing generic keywords to enhance visibility and competitiveness
Through Tensight’s automation, monitored availability, share of voice, and ad placement ranking on Zepto for Nua Woman’s products
The Impact
120% growth in Total sales (3 months)
110% growth in Paid sales (3 months)
20% improved ROAS despite a significantly larger increase in budgets
Maharishi Ayuveda’s Kumkumadi Oil aimed to strengthen its foothold in the competitive skincare market by leveraging an innovative influencer marketing strategy. Through a dual-approach campaign involving celebrity endorsements and micro-influencer collaborations, the brand significantly boosted its market share, enhanced customer engagement, and achieved remarkable growth in sales and visibility.
Objectives
Increase market share in the Kumkumadi oil segment.
Improve daily run rate (DRR) and conversion rates (CR).
Enhance brand visibility through targeted celebrity and influencer marketing.
Position Maharishi Kumkumadi Oil as a top contender in the beauty category.
Leverage high search keywords to drive traffic to the product.
Focus on platforms with the best pricing and shipping advantages, such as Amazon and the brand’s website.
Our Approach
Market Research and Gap Analysis:
Conducted comprehensive research to identify gaps in the Kumkumadi oil market.
Analyzed competitors’ use of celebrity endorsements and product positioning.
Benchmarked against key competitors such as TAC, Tribe Concept, Blue Nectar, and Kama Ayurveda.
Celebrity Endorsement Initiative:
Launched a high-impact campaign featuring Vidya Malwade in October 2024.
Refined A+ content, product tiles, and FAQs to reflect customer sentiment insights.
Ran targeted video ads on Amazon with tailored creatives to amplify reach.
Micro-Influencer Strategy:
Initiated collaborations with micro-influencers in late November to complement the celebrity campaign.
Micro-influencers engaged niche audiences, ensuring authentic and relatable communication.
Balanced celebrity appeal with grassroots influence to drive engagement and conversions.
Platform Strategy:
Prioritized Amazon for its competitive pricing and superior shipping capabilities.
Integrated the brand’s website to capture additional sales and traffic.
Traffic and Engagement:
Developed marketing strategies to capitalize on high-search keywords and redirect traffic to the product pages.
The Impact
25% market share achieved in December.
4500 rank upward movement on the beauty category bestseller page.
50% improvement in conversion rate growth from September to December.
4x growth in daily run rate from September to December.
Union Home Furniture has been a trusted name in the home décor and furniture industry, known for its high-quality offerings and commitment to creating beautiful, functional spaces. However, the company faced challenges in scaling its digital presence, which affected its ability to serve a broader customer base.
Objectives
Migrate from WooCommerce to Shopify
Overcome payment gateway failures to reduce cart abandonment and improve transaction reliability
Eliminate manual processes to streamline order processing and tracking
Prevent website infrastructure outages to ensure consistent availability
Integrate ERP and warehouse systems
Improve bounce rates and conversion rates
Our Approach
Tenovia partnered with Union Home Furniture to transform their eCommerce journey through a tailored Shopify solution.
Migrated from WooCommerce to Shopify to provide a reliable, scalable solution for handling B2B transactions
Developed an automated registration system that categorizes customer information without manual segregation
Created a catalog management system that displays customized pricing based on customer classification for B2B customers
Streamlined approval process to enable the UH team to review and accept B2B registrations directly through Shopify
Ensure smooth, secure transactions to reduce payment failures and enhance customer trust
Offer customized payment options tailored to different customer segments, improving payment experiences and satisfaction
Limited catalog access to registered and approved B2B customers for appropriate product exposure
Integrated inventory management systems to provide better control over stock levels and ensure real-time updates for order fulfillment
Improved website performance to reduce bounce rates and boost conversions
The Impact
Successfully onboarded 450 retailers since the website went live
Achieved complete control over customer approval processes while maintaining security
Reduced manual intervention in day-to-day operations
Established a fully automated workflow from registration to order fulfillment
Significantly decreased processing time for B2B customer onboarding and management
Enhanced customer experience through personalized pricing and payment terms
Arbanox (known as BabyVita), a baby food brand wanted to rebrand and expand its business online. After ruling the offline market for 30+ years, it is trying to spread its legacy to the online marketplaces and build its identity. So, what were some of the biggest challenges?
A saturated market for baby food products
An online presence and awareness among new-age parents
Creating a new brand identity
Rebranding all brand touchpoints online
Strategy
We did a detailed market analysis on the brands with a market share in the baby food category to understand our client’s positioning. After careful consideration, we came up with the strategy for rebranding the brand identity to blend yet stand out from the existing brands.
The primary color palette for all future creatives
The typography for the creatives
Focus on children above 6 months and 2 to 6 years of age
Messaging around the brand’s legacy and traditional methods
USPs like natural and organic ingredients
Execution
Designed the website from the ground up, taking inspiration from competitor brands like Slurrp Farm, and Cerelac.
Conceptualized and created landing pages that aligned with the brand’s new design language for a cohesive visual identity.
Created interactive, fun, and easy-to-use tiles and A+ pages for each product.
Designed each piece of communication with mothers in mind, with the content striking a balance between being informative and irresistibly adorable to help build trust and confidence.
Promoted a diverse range of products tailored to specific requirements and topical events for the D2C ads on Meta and Google.
Highlighted USPs like Zero Maida and Zero Added Sugar for the kids’ range and positioned other brand products to match the requirements of the whole family
Created multiple Amazon Sponsored Brand ads featuring products with engaging interactive elements, designed to captivate the right target audience and boost conversions
Baggit, India’s leading brand for trendy handbags, wallets, and everyday accessories, struggled with its Magento-based website due to slow page speeds and low conversion rates. These challenges negatively impacted user experience and the effectiveness of their performance marketing campaigns. To address these issues, Tenovia proposed migrating the website to Shopify, aiming to modernize the platform, enhance usability, and improve conversions.
Objectives
Seamlessly transition the website from Magento to Shopify.
Enhance page speed for a better user experience.
Optimize the eCommerce platform to increase conversion rates.
Our Approach
Seamless Migration: Migrated the website from Magento to Shopify (https://baggit.com) with zero downtime, ensuring a smooth transition for users.
Streamlined User Experience: Enhanced platform usability by introducing breadcrumbs, tiles, and intuitive navigation to simplify the customer journey.
Optimized Product Discovery: Developed category-wise collection pages to improve searchability, align with customer preferences, and enhance engagement.
Enhanced Shopping Interactions: Added a progress bar to encourage users to complete their purchase journey.
Data-Driven Insights: Continuously monitored platform health and performance metrics on Product Listing Pages (PLP) and Product Detail Pages (PDP) to ensure consistent optimization.
The Impact
1,220 clicks from collection pages, boosting user engagement.
39.45% increase in Good FCP, improving page load speed.
55.70% growth in Good LCP, enhancing page load performance.
70.63% rise in Good Onload, improving website reliability.
Sustained metrics: November 2024 maintained Good FCP at 90.25%, LCP at 91.96%, and Onload at 43.08%, ensuring consistent platform stability.
Conclusion
The migration to Shopify proved transformative for Baggit, addressing critical technical issues and elevating the overall user experience. The optimized platform not only improved website performance but also enhanced engagement and conversions. With sustained results and consistent reliability, this project underscores Tenovia’s ability to deliver tailored solutions that drive measurable success.
Baggit, a leading Indian brand specializing in stylish handbags and accessories, partnered with Tenovia to revolutionize its digital marketing strategy and drive significant growth through data-driven performance marketing approaches. The collaboration focused on leveraging advanced digital marketing techniques to maximize sales, improve return on ad spend (ROAS), and enhance overall brand performance.
Objectives
Increase overall sales volume and revenue
Improve Return on Ad Spend (ROAS)
Drive targeted traffic to online and offline channels
Scale top-line growth
Enhance conversion rates
Increase Average Order Value (AOV)
Reduce Cost Per Acquisition (CPA)
Our Approach
Targeted Campaigns: Executed search, shopping, and Performance Max campaigns to reach high-intent users.
Creative Optimization: Developed static ads for product clarity, carousel ads for cross-selling, and video ads for storytelling.
Dynamic Budgeting: Allocated higher budgets to high-margin products and adjusted spending based on real-time performance data.
Ad Testing and Optimization: A/B tested creatives, headlines, and CTAs to maximize click-through and conversion rates.
Seasonal Promotions: Adjusted ad spend and discounts for festive seasons, ensuring relevance and high ROI.
The Impact
136% Revenue Growth achieved in a single quarter through optimized campaigns and precise targeting.
30% AOV Increase via effective upselling and cross-selling strategies.
4x ROAS delivered by aligning ad spends with product margins and dynamic campaign optimization.
Higher Engagement with Creative Diversity: Carousel and video ads captured attention, while dynamic creatives personalized user experiences.
Conclusion
Through strategic performance marketing, Tenovia empowered Baggit to maximize its eCommerce potential. By aligning marketing decisions with profitability metrics and leveraging innovative campaigns, Baggit achieved substantial growth in revenue and brand equity.
The Argenbright Group, renowned for trust, resilience, and innovation, expanded its legacy in 2022 with the launch of ABrightLab. This tech arm was established to integrate advanced technologies into frontline services, delivering enhanced value for employees, customers, and end users.
Their debut product, onthejob, is an app that simplifies workforce management by serving as an intuitive operating system for distributed teams, streamlining scheduling, tasks, and communication.
To shape cohesive branding strategies for both ABrightLab and onthejob, Tenovia was engaged to craft identities that encapsulate their innovative vision while resonating with their audiences.
Our Approach
We began by understanding the “who, what, and why” through workshops that defined the audiences for ABrightLab and onthejob. This groundwork shaped internal and external branding strategies that aligned with the brands’ core values, mission, vision, and purpose.
Internal Branding: Culture from the Inside Out
To ensure the teams lived the brand, we created:
Buyer person overview
2 buyer persona, entreprenuer Isabella and Talented Tarun
definind the messaging tone, dos and dont's
defing the rule and aligning accordingly
Vision and mission statements
brand guidlines for content, design etc.,
Buyer Personas: Detailed profiles of decision-makers and end users.
Core Values & Purpose: Principles and mission that resonate internally and externally.
Vision & Mission Statements: Purpose-driven messaging for clarity and alignment.
Brand Positioning: Unique identities carved to stand out and stay memorable.
External Branding: A Cohesive Visual Identity
The visual identity reflected the brands’ essence while setting them apart in a crowded marketplace. The goal was to highlight the distinct identities of ABrightLab’s technological sophistication and onthejob’s people-first approach. We crafted a modern, minimalist design that embodied trust and innovation.
Key elements included:
color palettes
onthejob logo color schemes
Font suggestions and combinations
logo guidlines
Icons guide
ABrightLab logo color combination options
onthejob logo on a creatibe
content references for ABrightLab
logo style and usage guidlnies for icons, colors, fonts etc.,
Color Palette: Balanced tones representing reliability and forward-thinking.
Typography: Clean and bold for professionalism and clarity.
Logo Design: Simple yet impactful, adaptable across platforms
Imagery: Professional visuals resonating with innovation and sustainability.
These efforts culminated in comprehensive Brand Guidelines, ensuring a cohesive and consistent voice across all interactions covering logo usage, color schemes, typography rules, and design principles; it served as a blueprint for preserving the brands’ integrity at every touchpoint including email signature and business cards.
ABrightLab Business Card
ABrightLab Jane Dunphy Business Card Front
ABrightLab Jane Dunphy Business Card - Back
onthejob Business Card
onthejob Jabe Dunphy business card - Front
onthejob Jabe Dunphy business card - Back
Conclusion: Building a Distinct Identity from the Ground Up
Branding is the bedrock of a lasting legacy, it’s what makes an impression today and resonates for years to come. Done right, it can elevate a brand to iconic status; done wrong, it can topple even the mightiest from the totem pole. In the world of branding, every choice shapes the future.
Through purposeful branding, Tenovia equipped both ABrightLab and onthejob with the tools to deeply connect with their audiences. Now, these brands stand ready to lead their markets, proudly carrying forward the Argenbright Group’s legacy of excellence.
Swiggy, a leading food delivery platform, aimed to equip its 1 million delivery executives with a dedicated merchandise store.
The Challenge
Swiggy required a fast-tracked launch of a merchandise store integrated with their existing systems:
Single Sign-On: Easy login via the Swiggy Delivery App.
Customized Pricing: Tailored pricing based on delivery executives’ tier and location.
Payment Integration: Wallet account and Payment Gateway integration.
System Integration: Active directory, app integration, and linkage to multiple warehouses.
Tenovia’s Approach
Utilizing Shopify Plus’ features, we implemented:
Shopify Plus’ Multipass System: Integrated with Active Directory for secure Single Sign-On, maintaining 100% personal data privacy.
API Integration: Utilized 7 APIs for personalized user experiences based on tier, location, and pricing.
Order and Warehouse Management: Integrated across national warehouses for logistics coordination.
Extensible Checkout: Aligning payment gateways, and customizing checkout flows.
The Impact
Launched within 30 days, fully integrated with the Swiggy Delivery App.
Solution catered to a massive 1 million delivery executives.
Used 7 APIs to boost functionality and personalization.
Key Shopify Plus’ Features Used
Multipass / Single Sign-On Login
Metafields for customized product details
Extensible Checkout for smooth payment processing
Conclusion
The case study highlights Tenovia’s valuable partnership with Shopify Plus, which enabled the delivery of solutions while adhering to their client’s strict timelines and operational standards.
Growing Category: A rapidly expanding ayurvedic and contemporary segment with limited competition.
Untapped Potential: Opportunity identified for a problem-focused Ayurvedic solution in the toothpaste market.
Gap in the Market: Traditional brands like Dabur, Zandu, and Himalaya, while big names offline, were not resonating with younger, health-conscious customers.
Opportunity for Innovation: Carving out the space for a brand that blends Ayurvedic heritage with modern wellness values.
Market Research
Consumers sought products that offered
Scientifically backed benefits
An authentic connection to natural wellness
Why Kalki Koechlin?
Kalki Koechlin was chosen as the brand ambassador to embody:
Authenticity: Her balanced lifestyle aligns with modern Ayurveda values.
Relatability: As a trusted voice, she bridges the gap between tradition and contemporary living.
Credibility: Kalki’s reputation aligned with the trust and efficacy that Maharishi stands for.
Tenovia’s Messaging and Creative Approach
The research underscored the need for messaging that highlights Ayurdent’s dual strengths – science-backed results and authentic Ayurvedic heritage.
Communication:
Focused on Ayurdent as a premium oral care solution for modern consumers.
Highlighted its unique blend of Ayurvedic ingredients like neem, clove, and licorice for effective oral care.
Positioned Ayurdent as a bridge between tradition and contemporary wellness.
Creative Elements:
Clean, minimalistic visuals to emphasize purity and trust.
Integration of Kalki’s narrative to connect with the target audience
Storytelling with the brand’s heritage, while addressing modern oral care needs.
The Impact
A strategy rooted in authenticity and modern relevance.
Reframed Ayurdent as a natural, effective, and luxurious oral care choice.
Used Kalki’s persona to build relatability and trust in both the product and ethos.
Positioned Ayurdent as the go-to premium Ayurvedic toothpaste.
Enhanced consumer trust and connection, driving brand recall and engagement.
Conclusion
This campaign is the perfect demonstration of the power of aligning deep market insights with impactful storytelling to rejuvenate a legacy brand for today’s audience.
Triphala, a flagship product of the renowned brand Maharishi Ayurveda India, sought to strengthen its market position on Amazon and boost sales in a competitive digital market. By implementing targeted strategies the objective was:
To improve the organic ranking of products through consistent targeting of primary and use-case-specific keywords.
To optimize advertising campaigns, minimize wasteful spending, and drive maximum conversions.
To transition product offerings to better meet customer needs and improve profitability.
Strategy
Transitioned from selling “Triphala 60 Tabs Pack of 2” to “120 Tabs Pack of 1,” offering a convenient monthly supply while enhancing cost efficiency and profitability.
Emphasized the “1000 mg potency” to highlight its strength and appeal to health-conscious consumers.
Improved SEO with low-competition, high-potential keywords.
Introduced product at an appealing price point and strategically raised it after gaining traction for sustainable profitability.
Integrated brand and use-case keywords to target audiences unfamiliar with the product.
Scheduled campaigns during peak purchase times to cut unnecessary spending.
Enhanced the visibility of Triphala Tablets while driving sales of complementary products like Triphala Churan.
The Impact
53% YoY of sales growth of Triphala Tablets.
576% YoY of sales growth of Triphala Churan.
14% increase in conversion rate in 2023.
26% increase in conversion rate in 2024.
628% increase in SOV (June 2023-October 2024)
12%+ SOV consistently maintained throughout 2024
A 5.6k to 1.1k surge in BSR (Best Seller Rank) demonstrates a significant boost in sales and product positioning.
531% surge in indexed glance views (GV) for Maharishi Ayurveda (June 2023-October 2024).