Category: Performance Marketing

Overview

Nua Woman is a progressive wellness brand offering an online subscription-based platform for organic female hygiene products. As it expands its reach, the brand aimed to scale its presence and performance on Zepto. 

 

Objectives 

• Increase Share of Voice (SOV) and Top of Search (TOS) visibility

• Acquire a fresh audience to expand reach and engagement
• Drive high-impact awareness through strategic ad placements
• Optimize campaign performance using data-driven insights
• To increase the Paid Share of Voice for generic category keywords 

Our Approach

• Designed and launched a revamped campaign strategy for Zepto 
• Used Tensight to evaluate the existing share of voice for multiple keywords for Nua Woman and other competitors
• Using data-driven insights, ran impactful awareness ads such as Product Category Awareness Video Ads, Banner Ads, and “Trending Near You” campaigns (a highly impactful ad type on Quick Commerce channels) 

• Analyzed campaign data to identify high-performing products and keywords 
• Reallocated budgets to cities showing strong performance to maximize ROI

• Invested in top-performing generic keywords to enhance visibility and competitiveness
• Through Tensight’s automation, monitored availability, share of voice, and ad placement ranking on Zepto for Nua Woman’s products

The Impact

• 120% growth in Total sales (3 months)
• 110% growth in Paid sales (3 months) 
• 20% improved ROAS despite a significantly larger increase in budgets 
• 8% improved Conversion rates on Zepto 

Overview

Maharishi Ayuveda’s Kumkumadi Oil aimed to strengthen its foothold in the competitive skincare market by leveraging an innovative influencer marketing strategy. Through a dual-approach campaign involving celebrity endorsements and micro-influencer collaborations, the brand significantly boosted its market share, enhanced customer engagement, and achieved remarkable growth in sales and visibility.

Objectives

• Increase market share in the Kumkumadi oil segment.
• Improve daily run rate (DRR) and conversion rates (CR).
• Enhance brand visibility through targeted celebrity and influencer marketing.
• Position Maharishi Kumkumadi Oil as a top contender in the beauty category.
• Leverage high search keywords to drive traffic to the product.
• Focus on platforms with the best pricing and shipping advantages, such as Amazon and the brand’s website.

Our Approach

Market Research and Gap Analysis: 

• Conducted comprehensive research to identify gaps in the Kumkumadi oil market.
• Analyzed competitors’ use of celebrity endorsements and product positioning.
• Benchmarked against key competitors such as TAC, Tribe Concept, Blue Nectar, and Kama Ayurveda.

 Celebrity Endorsement Initiative:

• Launched a high-impact campaign featuring Vidya Malwade in October 2024.
• Refined A+ content, product tiles, and FAQs to reflect customer sentiment insights.
• Ran targeted video ads on Amazon with tailored creatives to amplify reach.

Micro-Influencer Strategy:

• Initiated collaborations with micro-influencers in late November to complement the celebrity campaign.
• Micro-influencers engaged niche audiences, ensuring authentic and relatable communication.
• Balanced celebrity appeal with grassroots influence to drive engagement and conversions.

Platform Strategy:

• Prioritized Amazon for its competitive pricing and superior shipping capabilities.
• Integrated the brand’s website to capture additional sales and traffic.

Traffic and Engagement:

• Developed marketing strategies to capitalize on high-search keywords and redirect traffic to the product pages.

The Impact

• 25% market share achieved in December.
• 4500 rank upward movement on the beauty category bestseller page.
• 50% improvement in conversion rate growth from September to December.
• 4x growth in daily run rate from September to December. 

Overview

Union Home Furniture has been a trusted name in the home décor and furniture industry, known for its high-quality offerings and commitment to creating beautiful, functional spaces. However, the company faced challenges in scaling its digital presence, which affected its ability to serve a broader customer base. 

 

Objectives

• Migrate from WooCommerce to Shopify 

• Overcome payment gateway failures to reduce cart abandonment and improve transaction reliability
• Eliminate manual processes to streamline order processing and tracking
• Prevent website infrastructure outages to ensure consistent availability 
• Integrate ERP and warehouse systems 
• Improve bounce rates and conversion rates 

 

Our Approach

Tenovia partnered with Union Home Furniture to transform their eCommerce journey through a tailored Shopify solution. 

• Migrated from WooCommerce to Shopify to provide a reliable, scalable solution for handling B2B transactions
• Developed an automated registration system that categorizes customer information without manual segregation
• Created a catalog management system that displays customized pricing based on customer classification for B2B customers
• Streamlined approval process to enable the UH team to review and accept B2B registrations directly through Shopify
• Ensure smooth, secure transactions to reduce payment failures and enhance customer trust
• Offer customized payment options tailored to different customer segments, improving payment experiences and satisfaction
• Limited catalog access to registered and approved B2B customers for appropriate product exposure
• Integrated inventory management systems to provide better control over stock levels and ensure real-time updates for order fulfillment
• Improved website performance to reduce bounce rates and boost conversions

The Impact

 

• Successfully onboarded 450 retailers since the website went live
• Achieved complete control over customer approval processes while maintaining security
• Reduced manual intervention in day-to-day operations
• Established a fully automated workflow from registration to order fulfillment
• Significantly decreased processing time for B2B customer onboarding and management
• Enhanced customer experience through personalized pricing and payment terms

Overview

Baggit, a leading Indian brand specializing in stylish handbags and accessories, partnered with Tenovia to revolutionize its digital marketing strategy and drive significant growth through data-driven performance marketing approaches. The collaboration focused on leveraging advanced digital marketing techniques to maximize sales, improve return on ad spend (ROAS), and enhance overall brand performance.

Objectives

• Increase overall sales volume and revenue
• Improve Return on Ad Spend (ROAS)
• Drive targeted traffic to online and offline channels
• Scale top-line growth
• Enhance conversion rates
• Increase Average Order Value (AOV)
• Reduce Cost Per Acquisition (CPA)

Our Approach

• Targeted Campaigns: Executed search, shopping, and Performance Max campaigns to reach high-intent users.
• Creative Optimization: Developed static ads for product clarity, carousel ads for cross-selling, and video ads for storytelling.
• Dynamic Budgeting: Allocated higher budgets to high-margin products and adjusted spending based on real-time performance data.
• Ad Testing and Optimization: A/B tested creatives, headlines, and CTAs to maximize click-through and conversion rates.
• Seasonal Promotions: Adjusted ad spend and discounts for festive seasons, ensuring relevance and high ROI.

The Impact

• 136% Revenue Growth achieved in a single quarter through optimized campaigns and precise targeting.
• 30% AOV Increase via effective upselling and cross-selling strategies.
• 4x ROAS delivered by aligning ad spends with product margins and dynamic campaign optimization.
• Higher Engagement with Creative Diversity: Carousel and video ads captured attention, while dynamic creatives personalized user experiences.

Conclusion

Through strategic performance marketing, Tenovia empowered Baggit to maximize its eCommerce potential. By aligning marketing decisions with profitability metrics and leveraging innovative campaigns, Baggit achieved substantial growth in revenue and brand equity.

Category: Fashion & Apparel

Monks of Method is a fashion brand that offers timeless menswear classics with a contemporary twist, crafted for a perfect fit. Ethically made and expertly curated, their collection embodies effortless everyday elegance.

The Challenge: 

Monks of Method, a self-funded fashion brand, aimed to boost profitability through strategic performance marketing initiatives on Meta for D2C and Google for their website, targeting the acquisition of high-value customers. 

Solutions Implemented by Tenovia: 

A/B Testing:

• Conducted A/B tests on headlines, CTAs, images, and layouts.
• Analyzed results to optimize performance based on data-driven insights.

Enhanced Website Design:

• Developed a professional, cohesive design reflecting the brand identity.
• Implemented visual hierarchy to prioritize key content and improve user experience.

Streamlined Checkout Process:

• Simplified the checkout process with fewer steps and guest checkout options for better user experience and increased conversion rates.
• Implemented auto-fill options to enhance user convenience and reduce cart abandonment.

Optimization Strategies:

• Allocated budget to high-performing channels and optimized marketing campaigns.
• Experimented with improvements for underperforming channels to enhance effectiveness.

Customer Segmentation:

• Segmented customers based on brand niche and targeted top metropolitan cities.
• Tailored marketing messages to increase relevance and customer engagement.

Experimentation and Iteration:

• Continuously tested new strategies and tactics within each of the marketing channels.
• Implemented ongoing improvements based on performance data.

ROI Analysis:

• Conducted thorough ROI analysis to measure channel profitability.
• Considered direct and indirect benefits such as brand awareness and customer engagement.

Feedback Loop:

• Established a feedback loop where insights and data continuously inform strategy adjustments.
• Utilized Tensight.ai for employing machine learning and AI tools to predict trends and optimize campaigns in real-time.
• Leveraged analytics to track customer behavior, sales trends, and marketing performance.
• Conducted A/B testing to evaluate and refine strategies for optimal audience engagement.

The Impact: 

• 54% growth in acquiring new customers.
• 130% increase in revenue.

Conclusion: 

Tenovia’s comprehensive approach to performance marketing through Facebook and Google channels enabled Monks of Method to not only expand their customer base significantly but also achieve substantial revenue growth. By leveraging data-driven strategies, continuous optimization, and thorough analysis, Monks of Method successfully navigated their journey from startup challenges to sustainable growth in the competitive fashion market.

Category: Beauty and Wellness

Founded in 1986, Maharishi Ayurveda is a leading health and wellness company rooted in Ayurvedic principles. They offer a wide range of supplements and personal care products aimed at enhancing overall well-being, boosting immunity, improving sleep quality, and addressing various health needs. With a global presence spanning across India and numerous international markets, Maharishi Ayurveda is dedicated to promoting holistic health through time-tested Ayurvedic practices.

The Challenge –

The brand aimed to boost profitability by optimizing marketing campaigns and increasing ROAS (Return on Advertising Spend) on platforms like Google & Meta

Solutions implemented by Tenovia:

Tenovia leveraged Meta for direct-to-consumer (D2C) and Google channels for their website maharishiayurvedaindia.com

• Data Collection and Analysis:

– Gather data from all marketing channels (social media, search engines, email marketing, affiliate marketing, etc)

– Track key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV).

• Attribution Modeling:

– Utilize attribution models (last-click, first-click, linear, time decay, data-driven) to gauge each channel’s impact on the customer journey.

– Implement tools like Google Analytics, Triple Whale, and other marketing analytics platforms for assistance.

• Channel Performance Evaluation and Cross-Channel Synergy:

– Compare the performance of each channel based on KPIs to identify high-performing and low-performing channels.

– Ensure a cohesive strategy across all channels by integrating campaigns for a unified customer experience.

– Leverage insights from one channel to inform strategies in others.

• Optimization Strategies:

– Allocate more budget to high-performing channels.

– Optimize campaigns through A/B testing, adjusting bids, and refining targeting.

– Identify issues in low-performing channels and experiment with better targeting, new creatives, or different bidding strategies.

• Experimentation, Iteration, and ROI Analysis:

– Continuously test new strategies and tactics within each channel.

– Regularly review and adjust based on performance data.

– Conduct thorough ROI analysis to determine channel profitability, considering both direct and indirect benefits like brand awareness and customer engagement.

• Customer Segmentation:

– Segment customers by demographics, behavior, and preferences.

– Tailor marketing messages to each segment to enhance relevance and effectiveness.

• Feedback Loop:

– Create a continuous feedback loop where insights and data inform strategy adjustments.

– Utilize machine learning and AI tools to predict trends and optimize campaigns in real-time.

• Specific Channel Insights:

– For Direct-to-Consumer (D2C) efforts, the brand leveraged Facebook

– For Maharishi Ayurveda India (Website), it leveraged Google channels to maximize reach and effectiveness.

The Impact –

26% Growth in ROI: Showcasing more effective and efficient marketing efforts.

38% Improvement in Key Metrics: Click-through rates (CTR) increased by nearly 40%, while cost per session decreased by almost 35%, reflecting enhanced efficiency.

Conclusion –

Tenovia’s comprehensive solutions for Maharishi Ayurveda have increased profitability and improved channel effectiveness. Through data-driven insights, continuous experimentation, and strategic budget allocations, channels have been optimized, resulting in significant metric enhancements. These ongoing improvements highlight the effectiveness of our performance marketing strategies in delivering sustainable results, both in the short and long term.