Category: eCommerce Marketing

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Even after strenuous efforts, some product lines are unable to rank on search results. The problem has a one-word solution – keywords! They are a significant part of every marketing and advertising campaign. Moreover, if you are planning to list your product on Amazon, they have to become your best friend. Nonetheless, selecting and utilizing them correctly can be a tough nut to crack. Searching for keywords relevant to your product can be an exhausting task that will require a lot of research. Luckily, we have done the research part for you!

In this article, you will be able to understand the importance of keywords and how to begin searching for keywords on Amazon Seller Central. You will get to know about some pointers that will help in increasing your conversion rates and ranking your product like never before. Read ahead to learn about the importance of keywords and how to kick start your keyword research!

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There are countless number of e-commerce websites worldwide. However, when we talk about e-commerce the first name that pops up is – Amazon. Post lockdown, many offline business have turned to online adding to fierce competition among retailers. To stand out, retailers need use various Amazon advertising strategies and plan a unique campaign to increase their sales. Along with marketing strategies and attractive photography, keywords play a major role in amplifying your product advertising and generating sales.

Keywords may get lost in the content, but their power and impact are visible in the increase in traffic. The keywords related to your product are terms that are common and frequently used by the audience. The right keywords build a path for the right audience. Amazon being a platform with 310 million active users, your Amazon advertising strategy has to start from selecting the relevant keywords.

Six steps to select keywords on amazon

Selection of applicable keywords is important for ranking on the search engine and listing higher whenever a customer searches for a product you sell. Here’s how you can initiate an effective search for keywords and ace the Amazon promotion for your product:

• Open the Brand Analytics Dashboard

Begin with opening the brand analytics dashboard, available on the Amazon Seller Central, under the “brands” section.

• Search for product relevant terms on the “Search Term Bar”

Enter your product or a sub-category of your product in the search bar. Set the search time period to see the top ranking keywords in the given time range. The search terms showcase the products that appear when an aggregate of Amazon customers search the term you entered.

• Take a note of the top ranking keywords for your product

Write down all the ranking keywords that are fit for your product and brand image. Think from the perspective of your Amazon audience while selecting the keywords. Subjective keywords are a big fat no. Focus on the patterns of your existing Amazon customers and avoid keyword stuffing at all costs.

• Send the keywords to the content, marketing, and the listing team

The keywords will be added to the product description, the title, and the specifications by the content team. The data team will be responsible for updating the title, content, and keywords in the seller panels of all marketplaces. Lastly, the marketing teamwill place bids for the keywords used for different marketplaces using the Amazon marketing services.

• The final checking by the category team

In the end, the category team will conduct a final quality check and will ensure that the keywords, title, and content have been updated on all seller panels and websites.

Things to keep in mind after your Amazon keyword search

The process of searching and selecting keywords does not end with the above steps. After updating your content with the ranking keywords, ensure to follow these points:

• Monitor your keyword performance

You cannot deem your keyword choice to be successful until you obtain results. Review the performance of your keywords for a minimum of 3-4 times in a quarter. Create a dashboard for insights on your keyword performance. If you notice a lag, optimize your keyword strategy.

• Maintain the same keyword strategy throughout the sales process

Many sellers make the mistake of using a different set of keywords for listing optimization and advertising. Use keywords that are specific to the buyer’s needs and keep them constant throughout the sales funnel. This ensures consistency and keeps the targeted audience attached to your campaign until they convert into a potential customer.

• Amazon Pay Per Click ads

Invest in Amazon PPC ads as an Amazon advertising strategy, to increase the visibility of your product line. If you notice that your keyword performance is positive, this PPC campaign can help you maintain the top position and reduce the risk of losing sales in any possible way. Keywords are an essential part of your sales funnel and adequate planning should be done to leverage them. They are literal keys to locking the interest of your target audience and boosting product sales. Little stepping stones like keywords lead to bigger successes.

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Google ads have dominated the paid advertising for quite some time now due to offering various advantages such as having the largest search engine, producing faster results, and attracting more traffic to your target audience. However, Marketplace Advertising is gaining quick momentum as it appears directly on the app where shoppers already have the buying intent.

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Google advertising has been quite dominating in the paid advertising industry, with top companies and entrepreneurs using google ads to advertise their company. The number of people using Google’s subsidies, such as Youtube, Google Maps, Gmail, etc., is also huge, and google ads advertise your company on all these sites as well. Promoting your brand on google ads also produces faster results since it helps you with your SEO and, thus, changes your brand’s meta title and description to attract more traffic to your post.

Despite the luring advantages mentioned above, why are companies also opting for other advertising agencies such as Flipkart & Amazon Marketplace marketing?

Why should you go for Marketplace Advertising?

• Huge customer base

Marketplaces are a must if you want to expand your online business. With ever-increasing popularity, marketplaces keep coming up with different strategies to keep their customer happy and engaged. Moreover, they have the advantage of having a myriad of customers, with the pure intent of buying. Thus, retailers get an easy access to customers and can target them directly through different tactics offered by the platform.

• Types of ads

Each marketplace comes with their own ad offerings and requirements. Let’s take the example of Flipkart. Flipkart marketing strategy has come up with placing two types of search ads for you to choose from according to your need, target audience, and other factors. These ads are: Product Listing Ads (PCA) where the placement of these ads is on the home page, product page, on the top of search and browse listing page and on the rest of the search and browse listing page and Product Contextual Ads (PCA) where the placement of the ads is on the top of the search page and the rest of the page.

• Ad placements

Flipkart promotion ensures that your ads are placed in a way that is visible to the customers. The team of Flipkart marketing services carefully monitors and strategically places the ads on their website, thus enhancing and increasing the likelihood of the target audience viewing your ad, ensuring that your money is used effectively to promote your brands.

Other advertising companies

• Bing Ads

Bing Ads is the second most popular search engine with lower costs, which is best suitable for companies who are still growing and are not established yet and thus, have a lower budget. You also have the feature of choosing when to show your ads and choosing your audience according to your target group.

• Facebook Ads

More and more people are establishing their businesses and promoting the same on Facebook ads as it has an enormous audience and reach. Almost everyone is on Facebook, and thus, it provides a great opportunity for small businesses to grow and increase their profits. Not only this, Facebook ads sell your products more quickly to buyers who are highly interested and provide targeting options so that you can choose your target audience.

• LinkedIn Ads

Linkedin Ads are best for business-to-business companies, event advertising companies, and software as a service business. Since LinkedIn is a company where people primarily come for job-related services, it is a great platform to advertise your business, reach your target audience, and thus, expand your business.

How to choose the best ad service company for you?

• Plan your budget

Decide how much you are willing to spend on advertising your company and look at the plans that offer you the best deal. The more the company offers you at your budget, the better returns you get by your ad reaching out to more people.

• Target audience

Who are the people you really want to sell your product or services to? When you reach out to companies that provide ad services, keep this factor in mind: will your ads reach out to the people you are targeting? Because only then, your ads would help you and would your business flourish.

• Take guidance

You can always take help from the people who have expertise in e-commerce and know the ways your ad would come up and which ad services would best suit your company. Wondering how to expand your business using Marketplace Advertising? Tenovia solutions is the perfect place for you to strategize your business. We help you in designing a roadmap and executing the plan for the same, thus, being your perfect e-commerce and digital partners. We help your business grow by offering various services such as digital marketing, social media marketing, SEO, marketplace management, site and website maintenance, and much more. Contact Tenovia now to expand your business with us!

The marketing world is filled with various marketing strategies and tools that can help you advertise your products and services on digital media. However, video marketing has always been the most effective channel in driving higher brand awareness and retargeting audience engagement.

The video marketing approach is especially prominent on social media platforms like Youtube, where billions of people surf videos every day. As Youtube’s action-oriented ads continue to evolve, Google recently announced that the Trueview for Action (TvA) format, which is its primary ad type, will be transitioned to Video Action campaigns from early 2022.

Although there will not be a huge change, there are a few implications that advertisers should be aware of to utilize the transition successfully.

The difference between Video Action Ads and Trueview

Video Action is quite similar to Trueview for Action in that it focuses on driving conversions and uses either target CPA or maximizes conversion bidding.

However, the biggest difference between these two formats is the ad group type they use. Video Action campaigns use Responsive video Ads that allow ads to show as either a video discovery ad or a skippable in-stream ad.

This feature allows advertisers to manage ads on various inventory placements from one campaign. On the other hand, Trueview for Action utilizes the Standard ad group, which includes only skippable in-stream ads.

These ad groups also differ in terms of inventory. You can exhibit Video Action campaign ads in several places on and off YouTube, such as YouTube mobile home feed, YouTube watch pages, and Google video partners, which can help you gain more conversions quickly. Meanwhile, TvA campaign ads can only be shown on Google video partners and YouTube watch pages.

Another major difference between TvA and Video Action is that, apart from the ad assets that come along with the skippable in-stream ads, you can include a longer headline and a description of your ad with Video Action, which will appear when your ad runs on the Youtube homepage.

The new change and how it works

With the transition of Trueview for Action to Video Action, you will no longer be able to create new TvA ads. This essentially means that the video campaigns will show ads in both the In-Stream and Video Discovery formats instead of just in-stream format. In addition, you will no longer be able to opt out of showing ads on the Google Video Partners (GVP) network for Video Action campaigns.

Another change is the input format for the ad. Typically, in a YouTube Trueview for Action campaign, you enter your YouTube video link, then your final URL, display URL, ten characters call-to-action, and a short 15 character headline. However, a Video Action campaign requires more.

The final URL, call-to-action, and 15-character headline will be the same. But, the display URL will no longer be there and will instead require a 90-character long headline and a 70-character description.

Starting in 2022, your existing Trueview for Action campaigns will automatically upgrade to Video action campaigns. Google Ads will also be launching a “copy and paste” feature that will allow you to easily copy and paste existing Trueview for Action Ads as Video Action Ads.

Why you should care?

With the rapidly changing dynamics of digital marketing, creating new video action campaigns are your best option for marketing success. Google shared that Video Action campaigns have so far driven 20% more conversions (per dollar) compared to TvA campaigns, which can help you improve advertising efficiency.

Video Action can enhance the conversion rate, drive more traffic to your website and optimize your ads for the lowest CPA. In addition, you will be able to run your ads on more platforms (YouTube home feed, Google video partner, Youtube watch pages, etc. You will also be able to scale your campaigns and will no longer have to set budgets or bids for each inventory resource.

An example of how Video Action works

Let’s say you want to advertise your automotive company through a video ad on YouTube. All you have to do is log in to your Google ads account, go to the video campaigns sections and add a new campaign. Then choose the video campaign type, your goals, and settings before saving the campaign.

Once your ad is live, Google’s AI chooses to serve the ad variation that it believes will perform best for each searcher based on the meaning of the keyword.

For example, the phrase “sports cars” will also give results for phrases like “best sports cars in the world” or “affordable sports cars”.

Example of a TrueView for Action ad with a call to action of ‘Shop Now’ on mobile & desktop

Conclusion

Video marketing on an enormous platform like Youtube is a great way to reach out to your customers around the globe. And although Google’s Trueview for Action format is a great format for gaining more conversions at an efficient cost, the transition to Video Action is going to be more impressive. With the small but significant changes in the video campaign ad format, you can now enhance the efficiency and effectiveness of your brand and website.

New additions and evolutions are always warmly welcomed when it comes to expanding your online business and reaching maximum people around the world. One of the biggest contributors in terms of developments and profitable features is Google, with abundant room for experiments and platforms to put your business on the pedestal and gain customers from places known and unknown.

Being the kind helping hand that Google is, it launched a new budget report under Google ads. This new budget report is expected to help track monthly campaigns and virtually visualize their impact. It showcases the changes in business performance with changes in average monthly budgets. The report helps in highlighting the amount payable at the end of the month, with a monthly spending limit on every ad campaign.

An ad budget plays an important role in your campaign as you do not want to go overboard before definite results appear. Deciding upon a budget for your monthly ad campaign and sticking to it is essential. Google permits you to set a daily limit for the amount spent on showcasing your ad, and this feature should be used wisely, increasing or decreasing as per your budget and the results allow. Moreover, an ad budget helps in checking off every goal gradually by setting your budget as per your goal. Specific ad budgets for different ad campaigns can help you reach your goal faster and more cost-effectively.

Features of Ad Budget Report

The new budget report for Google Ads is an extremely insightful addition, teaching and handling all the basics of budget management. This new feature hits two targets at once; learning the art of assigning the appropriate budget for every ad campaign and managing monthly ad budgets like a pro. Here are some of the exceptional features of the new budget report that compels you to try it out instantly:

• Aggregate monthly campaign expenditure

The first part that you will find in your report will be a cumulated piece of information about your monthly spending limits, the cost to date, and the monthly forecast.

• Monthly spending limit: The monthly spending limit is the amount that you will have to pay when the month ends. The average daily budget multiplied by 30 days will be your monthly spending limit. In rare cases, the served costs may exceed the monthly spending limit. This happens when the consumer demand is high, and your campaign receives total clicks that cost more than the budget set by you. In such cases, Google covers the excess amount, and you have to pay only the set amount.

• Cost to date: It is the actual amount that you spend in the current month till the date you check the report.

• Monthly forecast: This part of the report projects the total cost of your campaign as per the average daily budget you set at the beginning of the campaign. Google optimizes your campaign as per the increase and decreases in the number of clicks each day.

• Visualization chart

The visualization chart enables every campaign owner to view the aggregate monthly spendings visualized on a chart. The chart helps in understanding the ad trends and deciding the average daily budget to be assigned to the next ad campaign. Different lines depict different aspects like monthly forecast, daily budget, the cost to date, etc.

• Daily expenditure

At the bottom of your report, you will be able to locate information about the money you spend daily on the campaign. It also shows whether in the current month you have spent up to the maximum daily spending limit.

• Changes in the budget amount

To check if introducing changes in your average daily budget brought along a positive effect, click on the arrow icons present on the bar of the days you edited your budget. You can check the specifications and the number of clicks your campaign received on that day.

Benefits of the Budget Report

The new budget report is like going through the result day after yearly examinations every month. Earlier, your rank was at stake, and now it is your funds and business performance. There are several advantages of embracing the new budget report:

• Stay parallel to the budget: The report keeps your campaign aligned to the budget you set, avoiding instances of over-expenditure.

• Better understanding of the budget scenario: Easy and quick visualization of every penny you spend on your ad campaign. Say goodbye to manual monitoring of your ad budget and its performance.

• Get a headstart on planning your next campaign: Making changes in your ad budget and analyzing its impact can help in planning a much constructive campaign for the next month.

Bottom Line

Google Ads are indeed a massive help when it comes to gaining new clientele. However, keeping a record of what the whole ad campaign costs us can be tricky. Thus, the new budget report makes your life much easier, with better opportunities to analyze your budget and control your daily expenditures. Your business will be able to soar only if there is adequate money to fuel the journey and the budget report is the way to make it happen.

We are at the eve of the festive shopping season that is going to stretch up to the end of the year. For most retail businesses this would account for more than half of the annual revenue. And if you are an SME or a fresh start-up, this is the right time to gear up in advance to target your audience and promote your products online.

The upcoming holiday season will shift the focus to experience-driven eCommerce and you need to plan to maximize your brand presence and exposure online. Further, the time frame for the festive shopping season is limited, putting pressure on eCommerce retailers to edge their advertising strategies effectively

For those who are looking towards leveraging the Flipkart platform, here is a curated list of advertising tips that would enhance your brand visibility on India’s second-largest e-commerce giant. 

YOUR HANDY LIST TO AN EFFECTIVE FLIPKART ADVERTISING STRATEGY

As per the report on Business Standard, Flipkart India’s revenue grew 12% to Rs.34,610 cr in FY20. And, the company’s flagship festive sale witnessed an estimated 40 percent growth over the year; reason enough for your business to hang in there.

Let’s look into some of the must-have advertising strategies you need to be aware of as a seller  on Flipkart :

• Better product visibility with Product Listing Ads:

We all know that the more clicks your product gets on e-commerce platforms, the higher your chances to achieve better sales. One of the easiest ways to ensure more clicks on Flipkart is through its Product Listing Ads.

In Product Listing Ads, you create an ad campaign for any of your chosen product/products. Flipkart would display these products as ‘Featured Products’ on its website on relevant pages where visibility is maximum. A buyer who is browsing through those pages will get to see your product ad and click on it.

You can convey your product information or promotional offers through these ads using attractive images, price details, and product descriptions. Such Product Listing Ads boost your product visibility and help you reach a wider customer base. 

• Increased sales through Spike Sales:

Flipkart’s shopping events aka Spike Sales are a great way to usher in better opportunities for your business growth. With Spike Sales, you get irresistible offers on a large number of categories.

This in turn drives huge traffic to the website as well as brings in a maximum number of buyers. Spike Sales also ensure higher satisfaction for buyers, thus propelling your brand to ‘favored’ status. Whether it is TV commercials or online promotions you can be assured of numerous buyers by making use of the Spike Sales option.

• Better cataloging:

Your catalog means all your products on an e-commerce website. The catalog has a significant role in influencing your buyers. A well-defined catalog that describes your products most effectively, spurs more clicks on your products and influences sales. Adding your product in relevant categories and sub-categories, are also integral to better cataloging, bringing in the traffic, and displaying your products effectively. 

• Enhanced Reach through Display Ads  

Display Ads on Flipkart offer better visibility, recollection, and the required reach to the product. The display ads or the premium ads placed in the front, or the center of the Flipkart app’s homepage garner guaranteed attention from the visitors. This is on par with the company’s marketing motto: stay visible, relevant, and in front!  

• Better brand visibility through Attach Ads  

They are Flipkart advertisements that enable to improve the sales cycle in the short term. These Flipkart ads boost brand visibility. They are visible only when a customer is ready to buy a product. 

 

Tenovia: The right platform at the right time

We at Tenovia understand the marketplace and know-howeCommerce to position your brand at strategic sales points at the most lucrative times. We create product recommendations that leverage online marketplace analysis ensuring better brand visibility during peak seasons.

With the right Flipkart advertising strategies, we help you grab the spotlight at the most happening online platform. We bring you tailor-made ecommerce promotional strategies that seal your brand visibility and customer retention rate in this season of celebrations. 

At Tenovia we offer close assistance to augment your deals in Flipkart with the precise Digital Marketing Services that we provide. We run PPC, Campaigns on social media, and Blogging with an emphasis on SEO to enhance your Flipkart ads step by step. As a Flipkart marketing agency, we aim at offering our clients the results they anticipate the most with the help of digital marketing channels.

Conclusion: 

To excel on any eCommerce platform, you need a customer-centric strategy that caters to their expectations and addresses their concerns. What matters is not merely trying to accelerate sales and ensuring quality products/ services, but also channelizing your investments towards boosting traffic. Participation in spike sales, utilizing display ads, or leveraging Product Listing on Flipkart will serve in turning your brand into a hotspot for potential buyers on the website

As the holiday season sparks a vibrant palette of excitement, start planning at the earliest. Grab the buyers’ attention by partnering with the best and most experienced eCommerce marketing consultants like Tenovia who understands your brand and marketing goals and helps you stay ahead of the competition.

 

Despite the pandemic and a subsequent economic slump, the upcoming festive season brings a shopping spree that boosts sales across all major ecommerce platforms. If you are a growing business eager to leverage the pre-festive enthusiasm of online buyers, the time is ripe to invest in effective advertising strategies.

Statistics from marketing surveys reveal that the frequency of online purchases and visits to online shopping sites are increasing swiftly. The “Festive Season Pulse 2021” (MMA) report concludes that the festive season is the appropriate time to attract both brand switchers and brand loyalists.

Exciting offers, multiple choices and value for money will prompt the consumers to plan their purchases. And if you are looking towards India’s biggest ecommerce platform, Amazon Sponsored Brand Ads can be your secret key to triggered sales.

What are Amazon Sponsored Ads and how do they work?

Amazon Sponsored Advertising is the most simple and effective way to attract shoppers to your Amazon store based on their buying preferences. Amazon Sponsored Ads, backed by effective advertising tools, are tailored specifically for those consumers who are most likely to buy your products. Apart from increasing the digital visibility of your brand online, it enhances your revenue as well. 

Amazon Sponsored Ads target products or shopping queries. Such advertisements are slotted in the high-visibility placement on and off Amazon. Consequently, product pages and shopping results-page display Amazon Sponsored Ads on priority. There are many categories within the Amazon Sponsored Ads:

1. Sponsored Product Ads:

They promote particular products on relevant product pages and in shopping results. Once a casual browser clicks on your product ad, the shopper is guided to the respective product page. 

Placement

Sponsored Products ads are placed at:

• The top and bottom in the search results pages.
• The product detail pages’ carousel.
•  And within the organic results.

Benefits

These pay-per-click ads attract traffic and increase sales. They are essential to build catalog awareness and driving conversions. Other than protecting the brand space, it also helps to expand it. Sponsored Product Ads are a powerful and reliable tool to increase discoverability and gradual sales for any catalog.

These high-visibility Sponsored Product Ads are available only to vendors and professional sellers on Amazon.

2. Sponsored Brands

The Sponsored Brands ads enable a seller to create ads for numerous products. The seller can also include custom headlines and the brand logo along with the ads. Shoppers who click on the Sponsored Brands ad will be guided either to the brand’s store or to a range of products.

Placement

Sponsored Brands can be spotted:

• On top of, within, or alongside shopping results.
• Sponsored Brands ads appear both on mobile and desktop.

Benefits

Sponsored Brands ads can increase sales along with the entire catalog and boost brand awareness. 

This ad option can be availed only if are registered in the Amazon Brand Registry.

3. Sponsored Display

Some online shoppers view the product detail page but may not purchase. The Sponsored Display is an effective option to absorb those visitors who initially displayed interest in your promoted product categories.

Placement

They can be spotted at the buying option on the right sidebar and at:

• Customer review pages
• Top of the offer listing pages
• Product detail pages on Mobile and Desktop

Benefits

Through Sponsored Display, one can aim at specific products or categories that are similar to the product promoted by you. Sponsored Display can rapidly create display ads and is capable of reaching audiences on and off Amazon. 

You can avail of the Sponsored Display if you have registered your business  in the brand registry of Amazon can

 4. Stores

The Store option of Amazon Sponsored Ads is a self-service solution that aims at promoting a particular brand and its products in an interactive and engaging manner. This free option helps shoppers to easily locate the various product categories available within your Amazon Store. It helps the vendors showcase seasonal collections and bestsellers, narrate the story of the brand, and publish videos. Automatic widgets enable the customization of user experience.

Placement

The advertisements placed on Amazon Store are multi-page in nature with multiple levels and several pages at each level. Each page comes with a header and a footer banner. Within these headers and footers several content tiles for ads are placed. Amazon Store allows a vendor to choose from three types of default tiles/templates namely:

• Product Grid
• Highlight
• Marquee

Benefits

Apart from helping build customer loyalty, Store enhances customer engagement through a tailor-made brand experience. It allowsa customized shopping experience within the Amazon website.

To avail of the Store option, you need to register with the Amazon Brand Registry. 

How does your business benefit from Amazon Sponsored ads?

Amazon Sponsored ads let a seller reach the target audience by understanding their shopping behaviors and expressed interests. Searches, sales, product page views, customer activities and other related data are utilized systematically. This implies that your advertising campaign is designed based on the understanding of the unique attributes of a market without cost overruns.

The customizable Campaign Manager lets you create Sponsored Ads effortlessly. You can either handpick Manual Campaign Settings or Automatic Targeting for getting optimized results.

Tenovia: Meeting your Amazon marketing goals 

At Tenovia, your digital marketing needs and expectations meet with e-commerce expertise that is shaped through years of experience and tried-and-proven solutions. Experts in Amazon marketing services, Tenovia guides your business through a well-laid, hassle-free Sponsored Brands Ads campaign that ensures results beyond your expectations. 

Major players on the Amazon marketplace, we ensure that your product/brand gets exceptional reach through increased visibility without incurring any cost overruns on the advertisement budget. Your business can tap into digital revenue streams via Tenovia’s realistic goals which align with your business requirements.

Conclusion

Your company’s strong digital presence is essential to lure in better traffic and assert higher brand visibility. This is especially applicable in the festive season when the whole community of excited consumers is thronging on the Amazon platform. Meticulous planning and a well-organized advertising strategy are all you need to translate those clicks into greater sales. Make sure that your brand rides the crest during the festive season with AMS advertising experts at Tenovia to grow your business profitably. 

A challenge and an opportunity:

Launching your Brand, products, and services on Amazon, also referred to as Amazon marketing, is a journey filled with excitement. It sells goods almost worth $283,000  in value every sixty seconds. There is a catch here, though. Even though Amazon offers an incredible opportunity to catapult your business to the top rung of your industrial vertical, the marketplace is unimaginably competitive. Discover the best method to get your brand ready for Amazon launch in this blog:

The launch strategy:

Look at dividing your launch strategy into two parts: Pre-Launch, and During the Launch.

A dive into the pre-Launch phase:

Move early:

Decide to start on Amazon as early as possible, maybe from day one when you plan your website.

The crucial sync:

Ensure that the brand website and the Amazon page are in sync with one another. While on the former, you have greater flexibility, the latter provides you with increased opportunity to reach out to a wider market faster and in a streamlined process.

Recognize the algorithms:

Amazon online marketing demands an intimate understanding of the difference between Google and Amazon algorithms. The Amazon crawler is more about sales, while the Google search engine is more about keyword relevance. Sales history, organic sales, PPC campaigns, seller authority, CTR, and impressions play a significant role in the Amazon algorithm. Understand how the Amazon algorithms work.

The backup strategy: 

Strategize to work on the FBA (Fulfilled by Amazon) model. FBM or Fulfilled by Merchant is good as a backup strategy.

Ready to sell:

You also need to ensure that your retail store is ready to sell when you advertise your Brand online. Your Amazon page must have the right content, product images and descriptions, smart pricing, customer reviews, and more.

Ideal product research:

Ensure that your product research during the development state is done optimally. The focus should be to choose the right product and the best fitting business model. Factors like understanding your customers, marketplace, and the competition need to go hand-in-hand for best results.

Branding and launch:

Product launch and branding should also go side-by-side – when focusing on branding, you need to choose the brand colours, product packaging, designs, etc., to make your Brand look distinct.

Proper budgeting:

Ensure that your budgeting is in place with targeted sales volume, pricing, and Amazon digital marketing cost are carefully estimated prior to the launch.

Steps involved in the launch phase:

Shortlist your tools:

Once the Brand has been launched, you need to make sure that you start using the right tools for business growth and sales. It helps automate many factors, including things like the digital Amazon marketing strategy, task management tools, product management, etc. The various facets of brand management are easy to handle. 

Comprehend the core metrics:

Amazon marketing involves the understanding of brand analytics and key Amazon advertising metrics. Understanding these core metrics will help you analyse results better and track them for growing your business optimally.

Perceive optimization:

Understand optimization that includes keyword research, optimization, and tracking. Use tools that will help you with the above factors for your vertical. All of this needs to be done to optimize Amazon listing and SEO. 

Compliance:

Make sure that your Brand and products are compliant with the Terms of Service of Amazon.

Promoting your brand:

While brand launching, you also need to create awareness about your Brand in your target market simultaneously. Hence, your website must be ready; your social media presence must attract followers; your email marketing and influencer marketing strategies need to be accurately synced for all-round optimization. 

Get help from advertising tools:

Start using Amazon’s advertising tools. For example, setting auto campaigns. Such campaigns help your brand message reach the right customer segments – the market that fits well with the keywords in your listing. 

Need for brand registry:

Learn about Brand Registry. It is a must-have for all brands that wish to sell well on Amazon before you start selling at the amazon marketplace. Once your Brand is registered, you can set up your store, indulge in cross-promotions, and showcase your brand story. 

What is the best medium for educating customers about your business/products/services? Some might say infographics, text-only content, emails, etc. However, the best medium is video. Over 97% of marketers’ claim that video content helps their prospects understand the product better and helps the customers make a crucial purchasing decision. The above statistics prove that videos are effective. But what is it that makes videos this effective? Well, let’s find out.

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Flipkart is one of India’s leading ecommerce platforms which links interested buyers with sellers. Due to its growing popularity, Flipkart has become a household name and is serving millions of customers throughout the country. With a ready pool of buyers available at this ecommerce marketplace, sellers should not think twice before listing their products on Flipkart. But since the competition is fierce in most product categories, you can utilize Flipkart ads to get over the competition and make soaring profits consistently.

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