Category: eCommerce Marketing

Even before the pandemic hit, the demand for health products and its subsequent transactions on online marketplaces has been on the rise. From supplements and Ayurveda products that help boost immunity, manage stress and anxiety, improve skin, hair, as well as sleep, more and more consumers in India are looking for ways to improve their overall physical and mental health. And for research, guidance, and purchase, they often go to Amazon.  

But selling healthcare products on marketplaces like Amazon can be a tricky proposition. There are many more rules and regulations you need to comply with in order to sell. And this obviously because the products you are selling are being ingested by consumers or used in a way that may impact their health. It is doubly important to ensure that the language you use in your listings and storefronts is accurate, authentic, verified, and compliant with Amazon and other regulatory bodies applicable to your products.

To minimise the risk of your product being flagged or pulled down, which could not only affect your current sales but also your chances of being able to sell on Amazon later, there are many precautions you should take. And to help you navigate the choppy waters of posting on Amazon, we’ve compiled a healthcare content optimization guide, complete with a list of dos and the all-important don’ts for.  

• The Dos

Be 100% transparent 

Make sure to include all the necessary information about your products – ingredients, dosage, instructions for use, side effects, and testimonials. You should also include actual photos of your product along with the packaging. If your product is ingestible, specify the exact form it is available, be it a powder, chewable, tablet, capsule, etc.   

Leverage the power of reviews 

When it comes to healthcare products, trust plays a much bigger role in the consumer’s decision-making journey. Along with transparency of information, quality packaging and shipping, good customer service, and other positive interactions will garner you more positive reviews – ultimately increasing repeat purchases and finding new customers. Reviews also give you an insight into how you can improve your offerings. 

Offer subscribe and save options

Amazon’s Subscribe and Save offer has been working wonders for brands since its introduction in 2007. This is especially useful and lucrative for healthcare products that will have recurring purchases. By giving your customers an option to save money, you’re more likely to have them come back. What’s more, the subscription model eases their effort to purchase from you again and again. They can simply choose their preferred delivery frequency and forget about it.  

• The Don’ts

Don’t make any tall claims 

If you’re selling drugs, medical devices, cosmetics, food and beverages, supplements, or any other health products, don’t make any claims of curing, treating, preventing, or mitigating illnesses or conditions in humans or animals. This goes against RPC rules that restrict products from making claims of treating, precenting, diagnosing, or serving as medicine for any disease. However, if you are keen on highlighting your product’s benefits, ensure that you can substantiate your claims with the necessary notes and documentation. 

Don’t include references to pricing or promotions 

While using keywords and phrases related to discounts, deals, and promotions work especially well for products across categories, the case is different with healthcare. To avoid being flagged off by Amazon, ensure that you refrain from using terms such as ‘free’, ‘bonus’, ‘affordable’, ‘cheap’, etc. While you’re at it, watch out for language that directs or persuades potential customers to make a purchase. That includes avoiding phrases such as ‘add to cart’, ‘buy now’, shop with us’, ‘get yours now’, etc. 

Don’t market your product as a magic cure 

The Drugs and Magic Remedies Act of 1954 monitors the advertising of drugs and other medicinal products in India. It is a cognizable offence to make claims that a certain product contains magical properties. So double check if the product you’re selling violates the DMR Act in any way. 

Don’t mention diseases or conditions in your product description

Avoiding any keywords related to diabetes, cough, asthma, or skin disorders in your item description is one of the major healthcare content optimization challenges on Amazon. You should also steer clear of terms such as ‘anti-aging’, ‘fair skin’, ‘anti-inflammatory’, ‘youthful skin’, etc. In fact, there are over 170 diseases and conditions you should avoid listing: 

• Alzheimer’s (aka “Alzheimer’s”)
• Autism
• Dementia
• Attention Deficit Disorder (ADD)
• Attention Deficit Hyperactivity Disorder (ADHD)
• Depression
• Brain Disease
• Brain Disorder
• Nervous disorders/ Nervous system disorders
• Fits
• Hysteria
• Insanity
• Nervous debility
• Insomnia
• Hyperactivity-sedative
• Delirium
• Epileptic fits
• Epileptic fits
• Encephalitis
• Mental retardation, sub-normalities, and mental growth
• Parkinsonism
• Epilepsy
• Astigmatism
• Bell’s Palsy
• Blepharitis
• Cataract
• Eye disease
• Dry eye disease
• Glaucoma
• Macular degeneration (also called “AMD”)
• Bacterial Conjunctivitis (also called “pink eye”)
• Eye herpes
• Eye occlusions (eye strokes)
• Fuchs’ Corneal Dystrophy
• Macular dystrophy
• Stargardt’s disease (STGD)
• Blindness
• Disease and disorder of the optical system.
• Trachoma
• Granular conjunctivitis
• Deafness
• Ear Ruptures/ Ruptures
• Stammering
• Arthritis
• Rheumatoid Arthritis
• Psoriasis
• Osteoarthritis
• Eczema
• Lyme Disease
• Dropsy
• Gangrene
• Leprosy
• Leukoderma
• Lockjaw
• Locomotor Ataxia
• Rheumatism
• Smallpox
• Spondylitis
• Prevent premature ageing
• Baldness
• Growth of new hair / hair regrowth
• Cancer
• Malignant Tumour / Tumour
• Benign Tumour / Tumour (examples of benign tumours include moles and uterine fibroids)
• Leukaemia / Leukaemia
• Lung Cancer
• Breast Cancer
• Diabetes
• Diabetic
• Diabetic Neuropathy
• High Blood Sugar
• Diabetes mellitus
• Glycaemic index
• Increases Insulin sensitivity in diabetes / stimulates insulin sensitivity / maintains healthy insulin level
• Goitre
• Fever (in general)
• Lupus
• Gastrointestinal ulcers
• Ulcerative colitis
• Pleurisy
• Pneumonia
• Tuberculosis
• Typhoid fever
• Acute Bronchitis
• Acute Respiratory Distress Syndrome (ARDS)
• Asbestosis
• Asthma
• Bronchiectasis
• Bronchiolitis
• Bronchiolitis Obliterans Organising Pneumonia (BOOP)
• Bronchopulmonary Dysplasia
• Byssinosis
• Chronic Bronchitis
• Coccidioidomycosis (Cocci)
• COPD
• Cryptogenic Organising Pneumonia (COP)
• Cystic Fibrosis
• Emphysema
• Hantavirus Pulmonary Syndrome
• Histoplasmosis
• Human Metapneumovirus
• Hypersensitivity Pneumonitis
• Influenza
• Lymphangiomatosis
• Mesothelioma
• Middle Eastern Respiratory Syndrome
• Non Tuberculosis Mycobacterium
• Pertussis
• Pneumoconiosis (Black Lung Disease)
• Primary Ciliary Dyskinesia
• Primary Pulmonary Hypertension
• Pulmonary Arterial Hypertension
• Pulmonary Fibrosis
• Pulmonary Vascular Disease
• Respiratory Syncytial Virus
• Sarcoidosis
• Severe Acute Respiratory Syndrome
• Silicosis
• Sleep Apnea
• Sudden Infant Death Syndrome
• Bronchial Asthma
• Varicose Vein
• Appendicitis
• Bladder stone
• Gallstones
• Hernia
• Jaundice
• Hepatitis
• Liver disorders
• Kidney stones
• Piles and Fistulae
• Stones in gallbladder
• Bright’s Disease / nephritis / kidney disorder
• Paralysis
• Height increase in adults / children
• Congenital malformations
• Genetic disorders
• Improvement in height of children/adults
• Infantile paralysis
• Obesity
• HIV
• Blood Purification
• Arteriosclerosis
• Blood poisoning
• Disorders and disorders of the uterus
• Disorders of menstrual flow
• Disorders of the prostatic gland
• Female diseases (in general)
• Forms and structure of the female bust
• Heart diseases
• High or low blood pressure.
• Hydrocele
• Plague
• Sexual impotence
• Stature of persons
• Sterility in women
• Venereal diseases, including syphilis, gonorrhoea, soft chancre, venereal granuloma and lymphogranuloma.
• AIDS
• Angina Pectoris
• Change in colour of the hair
• Change of foetal sex by drugs
• Fairness of the skin
• Increase in brain capacity and improvement of memory
• Improvement in size and shape of the sexual organ and in duration of sexual performance
• Improvement in the strength of the natural teeth
• Improvement in vision
• Maintenance or improvement of the capacity of the human being for sexual pleasure
• Myocardial infarction
• Power to rejuvenate
• Premature greying of hair
• Rheumatic Heart Diseases
• Premature ejaculation and spermatorrhoea

Get the Amazon listing optimization experts on your side Perhaps the fastest and most seamless way for your healthcare products to shine on Amazon is to have the right experts manage your product content. At Tenovia, we provide tailored Amazon listing optimization services for your product descriptions, tiles, and listings, and ensure you remain compliant to regulations, steer clear from any possible red flags, and become visible and compelling to your consumers. Get in touch with us today and together, let’s build your healthcare brand on Amazon!

Unlike most industries, India’s digital marketing industry weathered the pandemic with relative ease and came out on top. In the past two years, it has grown at unprecedented speeds for many reasons. Brands who noticed this shifting interest from traditional marketing to digital and adapted quickly saw a world of benefits. 

With the rapid acceleration of smartphone adoption across the country, increased consumption of online content, and more consumers being confined to their homes, digital marketing became more effective than traditional forms of advertising. In fact, global media investment company GroupM reported that digital marketing accounted for almost 65% of all advertising around the world – a significant jump from 52% in 2019. It is also estimated that traditional and digital marketing spends around the world will be worth over $873 billion by 2024. 

In 2022 as well, India will continue to retain its place in the 10 biggest ecommerce markets worldwide and will be the fastest growing. According to RedSeer, India is likely to become the third-largest ecommerce market in the world, taking over flourishing markets such as South Korea and the United Kingdom.    

A large part of these digital ad spends is occupied by ecommerce ads. With fintech and healthcare brands bolstering their online transactional volumes, more categories are setting their sights on ecommerce platforms and increasing their advertising budgets. So if there’s ever a good time to be on ecommerce ad platforms, it’s now. 

What will digital transformation spends in India look like?

Just like the rest of the world, India’s ecommerce industry is growing at a lightspeed. Digital marketing, in particular, is on the verge of a transformation as homegrown brands look beyond age-old social marketing methods. These brands are now discovering new ways to reach their consumer base in various regions. Here are some statistics that illuminate this shift.

• Traditional to digital media consumption

Research firm Nielsen India, in collaboration with the Media Research Users Council of India (MRUC), conducted the Indian Readership Survey, which revealed signs of permanent change. From 2017 to 2019, consumption of traditional media remained stable. However, digital media consumption shot through the roof.

• Digital media spends 

According to RedSeer, India’s total digital advertising market was worth $3 billion in 2020, occupying 33% of the market. However in the next decade, it will see a 10x growth and account for almost 85% of the total advertising marketing in the country – reaching an estimated market value of up to $35 billion.  

• Influencer marketing

A study by Statista showed a marked increase in influencer marketing spends. The total market value of influencer marketing will continue to expand at a compound annual growth rate of 25% over the next few years. Brands are moving towards influencer-led campaigns across scales and are aiming to invest 7-9% of total digital advertising spends. 

• Exploring other avenues in FY 23-24  

In the next few years, digital transformation spends will not be limited to websites, search engines and social media platforms alone. Ecommerce businesses should start planning for advertising on the Metaverse and ONDC – India’s open ecommerce network, and consider NFTs wherever applicable. That’s not all, tech-forward ecommerce brands will also jump onto the supply chain blockchain bandwagon and explore technologies that can optimize digital ad spends and boost ROI.   

So what does this mean for your business?

Even a cursory glance at these trends will reveal the importance of digital marketing and its impending explosion. With more competitors breaking into the scene across every conceivable category, it is important to have a staggered digital marketing strategy that takes into account existing trends as well as future transformations. 

As an ecommerce business competing in this cut-throat environment, it is obvious that higher spends can increase your chances of success. But it’s not enough to simply increase your budget. Effective ecommerce marketing is about targeting your intended audience accurately and on the right platforms – ultimately improving brand awareness and engagement, and encouraging trials and loyalty. If you’re looking to maximize the value of your digital ad spends, Tenovia can help. 

Our in-house ecommerce analytics platform Tensight helps you make the best of data and tailor effective marketing campaigns that deliver on ROI. In addition to digital marketing campaigns on social media, we also provide solutions for ecommerce platforms such as Amazon, Flipkart, Myntra, Swiggy, Blinkit, Bigbasket, Google, YouTube, OTT, Snapdeal, and Udaan. If you want your ecommerce business to be ahead of the curve when the digital marketing revolution is in full swing, we’ll get you there.

In the past few years, Indian consumers have taken to ecommerce like fish to water. With increased digital literacy, greater penetration of high-speed internet and smartphones, as well as government-back digital programs, ecommerce has become a household practice. The number of companies adopting ecommerce to sell products is increasing exponentially. While this means that there is immense potential in the sector, businesses are also competing with more and more brands every day. 

To tap into this opportunity and win over competitors, ecommerce businesses must leverage the right strategies. The bottom line for ecommerce businesses is to maintain high stock availability, optimize marketing and communications, predict risks and pitfalls, and align their strategies with their consumers. They must possess a macro understanding of the ecommerce market and keep growth metrics at the center of their processes. 

Getting a deeper understanding through numbers

According to Statista, India’s ecommerce market value in 2021 was $84 billion and by 2027, it is expected to skyrocket to $200 billion. And this growth has been in the making for over a decade. Way back in 2014 when the ecommerce market was valued at just $3.5 billion, research firm Gartner had reported that India’s ecommerce market was one of the fastest growing in the world and forecasted that it was set to expand 60% – 70% year on year. 

One major reason for this success is the rapid adoption of ecommerce analytics tools that provide quality insights into how customers behave and how you can develop effective strategies to boost revenue. But despite these encouraging projections, there is one major issue that permeates the ecommerce sector – a lack of centralized ecommerce analytics. 

At Tenovia, we conducted a detailed 12-month study to better understand how ecommerce businesses approached analytics. When asked if businesses leveraged real-time data analytics to drive business-critical decisions, 85% responded that they didn’t. In fact, they only used Excel-based reports. Only a small minority employed centralized ecommerce analytics teams to get insights. 91% of businesses also admitted that they would only invest in insights driven by analytics if the data was easy to download through Excel sheets. 

So how can ecommerce businesses bridge this gap?

To help your business keep pace in the ultra-competitive ecommerce market, it is important to arm yourself with ecommerce analytics from data to decisions. Centralized ecommerce analytics tools such as Tensight can provide advanced analytics and insights to help your brand boost profitability and revenues. With Tensight, you can get a centralized view of all your critical KPIs that impact your business and get answers to vital question such as:

• How effective are your marketing and sales strategies?
• What emerging data trends and patterns can help you forecast better?
• How can you use customer data to create personalized experiences?
• How can you optimize inventory forecasting and pricing?
• What data-driven insights can help you strategize better?
• What are the competitors doing differently and are you catching up? 
• Which channels should you leverage to attract new customers? 
• What discount strategies are most effective yet sustainable? 
• Which metrics are affecting your business negatively? 
• What immediate actions do you need to prioritize? 
• How can you build a stronger supply chain? 
• What changes do you need to make to unlock revenue and accelerate growth?

We can help you answer all these questions by giving you an ecommerce analytics tool that can turn data into actionable insights. By integrating it into your ecommerce platform, you can get real-time data, insights, and foresights on your top sellers, set and forecast sales targets, track sales and discounts, as well as a detailed analysis of your campaigns. When it comes to product and merchandising, Tensight gives you access to near real-time feedback across all your channels and provides average product ratings, sentiment analysis, and product reviews. 

Tensight also provides essential data analytics for supply chain and warehouse management. You can easily measure loss of sales, forecast demands and stock replenishment, real-time inventory status across multiple marketplace warehouses, inventory health organized by product, category, marketplace, and warehouse, and more. 

Our technology vertical allows you to track site performance metrics and orders segregated by channel, marketplaces, and sales campaigns. And finally, Tensight can be invaluable in helping plan your marketing and communications across channels. By collating all your marketing data into one centralized location, you can view the performance metrics of all your campaigns simultaneously and measure your brand’s impact across platforms. You can also use Tensight to track your competition’s offers and prices, follow new product launches, and send real-time data inputs to your product and merchandising teams.   
So if you’ve been waiting to make your mark, it’s time to get the Tensight advantage and empower your business with ecommerce analytics from data to decisions.

When it comes to online shopping, the exponential growth of technology and changing consumer demands are giving rise to new and previously unimagined changes in the world of ecommerce. The future of social media and ecommerce is all about cutting-edge technology, personalized media and marketing, and creative storytelling – be it B2B, B2C, and D2C.  

How consumer expectations are changing

Despite technological advancements, it remains difficult to make online shopping just as attractive and rewarding as offline shopping. For many consumers, it just doesn’t measure up. And while retailers have tried to bridge this gap with discounts, offers, freebies, and other such strategies, it’s not sustainable. Naturally, the big question is – how can ecommerce businesses recreate the magic of offline shopping and offer customers a smooth, seamless experience? The answer, of course, is in technology.

Ushering in the age of digital realities

Today, real-time interactive content as well as AR filters have become commonplace. From video games and social media to apps and other avenues, most tech-savvy consumers today are familiar with these technologies to some capacity. And with time, these will only get more advanced and more realistic – a potential boon for the future of social media marketing and ecommerce! 

The difference between our digital lives and real lives are becoming blurrier by the day. Virtual assets are just as valuable as physical assets – be it banking (digital transactions and wallets), currencies (cryptocurrencies), or even art (Non-Fungible Tokens and digital art). So the transition to a similar ecommerce model is an organic step up. In addition to the ubiquitousness of AR/VR and other reality-bending technologies, the introduction of 5G and the metaverse are further accelerating our world toward the future of social media.

What is the metaverse?

The metaverse isn’t a single platform or technology, but a combination of tech innovations that work together to mimic real life. Essentially, a virtual avatar that imitates your real persona will experience a virtual world, complete with social as well as economic systems. Imagine taking a walk in the park, hanging out with friends, visiting an art gallery, going shopping, or playing a sport. You can do all of these things in the metaverse – a digital arena that involves AR/VR, NFTs, social commerce, and more.

While the term was popularized by Facebook in 2021, the actual concept originates in 1992, from a sci-fi novel Snow Crash. Along with Facebook, many tech giants are entering the metaverse – from Nvidia and Microsoft to Epic Games. It’s interesting to note that the metaverse can’t really be owned by a single company. Instead, it is considered to be the next stage of mobile internet, where it exists alongside the internet we know today.

According to Gartner, by 2026, 25% of the world’s population will spend an average of one hour in the metaverse every day. This can be for various purposes – from attending virtual meetings and online classrooms to ecommerce shopping, social media, and entertainment.

How will it impact the future of social media for business?

In keeping with the vibe of the metaverse, the goal of ecommerce is to provide a completely immersive shopping experience. The metaverse can leverage VR to make shoppers believe that they were actually walking through a store, ultimately bridging the gap between virtual and real worlds. They can also interact with employees and get hyper-personalized service. This experience can be further ‘augmented’ with AR wherein shoppers can sift through catalogs, pick up products, and interact with content that’s superimposed on real landscapes. What’s more, metaverse could potentially open up opportunities to expand payment options via NFTs.

It’s still early days for the metaverse but it is very likely to evolve and develop into a full-fledged platform in the next few years. And its growth is going to be massive. Bloomberg Intelligence predicts that the metaverse marketplace will be worth a whopping $800 billion by 2025 and over $2.5 trillion by 2030!

The final word on the metaverse of madness

To stay prepared for this futuristic revolution, it is important for brands to invest in certain tools and technologies today. From AR and VR, personalized omnichannel customer experiences, and social commerce to AI-driven analytics and voice-based interactions – the future of social media for business is truly going to change the face of ecommerce. If you want to stay ahead of the curve and adapt your business to these future-ready technologies, Tenovia is the technology partner for you. With our advanced analytics offerings, marketplace support, and end-to-end cross-platform solutions, we can help your ecommerce business embrace the future of social media.

If you’re looking for a product in a physical store, what’s more likely to catch your attention? Yup, the ones displayed front and center. And they’re not there by accident. To maximize sales, stores usually reserve this spot for top-selling products or those being pushed by certain brands through paid marketing. It’s the same in an ecommerce store such as Flipkart. 

70% of all product searches on ecommerce websites are generic in nature, and not driven by brand names. This means that you have the same opportunity to push your brand to the millions of customers who visit the website every day as other brands. And a little bit of paid advertising on Flipkart can go a long way in giving you that extra nudge.

How does Flipkart advertising work?

Flipkart ads are a performance-based marketing tool that can help you meet your business goals. Flipkart sponsored ads help you stand out from the competition, boost your chances of being seen by the most number of customers, and get the much coveted ‘Buy Now’ button. This is especially useful when you want to launch new products, push slow-moving items, and have better control over your budgets. To put it in perspective, we’re talking about 35 crore registered customers that visit Flipkart regularly. 

Here are four of many scenarios in which Flipkart ads prove useful to your business: 

• Launching new products: When you launch a new product, you start with no ratings, reviews, or set price points. It can be difficult to catch a customer’s attention without this foundation. Given Flipkart’s pricing algorithm, you will also need to have some sales in order to get your product tagged on daily promotions or other discount-led events. Your best bet to put your products in the spotlight is to run a promotional campaign.  

• Improving performance score: Flipkart decides a seller’s quarterly performance scores in three tiers – gold, silver, and bronze. If you want to improve your products’ visibility and revenue, you will need to aim for the gold. And in order to meet your quarterly sales targets, paid advertising on Flipkart can be a boon.

• Targeting specific products: If you’re keen on selling more volumes of a specific product than your competitors, you can use Flipkart’s product latching option through a paid campaign. 

• Acquiring actionable insights: When it comes to online sales, actionable data is the most valuable currency. Flipkart’s performance matrix offers sellers relevant data such as the number of product views, sales, product quality reviews, clickthrough rates, etc. This data is especially critical when you’re launching a new product so you can improve your catalog – be it in terms of product listing, images, or pricing. With a paid Flipkart campaign, you can get this information in less than 48 hours, allowing you to optimize your campaign and drive more sales at breakneck speeds. 

Essential terms and acronyms to know

Pay-per-click (PPC) ads on Flipkart can be boiled down to this – you only pay for the ad when your potential customer clicks on it. If 10 shoppers view your ad and only three click on it, you only pay for the three. When you begin your PPC campaign on Flipkart, your ad is discreetly placed in the search results. The position of this ad is determined by your cost-per-click (CPC) bid. Needless to say, the greater your bid on the ad, the higher your product visibility. CPC is the most efficient tool in helping you control your ad’s visibility. 

But wait, before you start working on your Flipkart advertising strategy and get some experts on board, you should know a few basic terms associated with the process. Here are some important ones:  

• Conversion rate: This number determines the percentage of customers who purchased your product after clicking on your ad. 
• Action rate: This term calculates how many times your ad gets clicked vs. how many times it’s viewed. 
• Seller ratings: This rating determines how happy your customers are with your product. 

Let the experts lead your advertising on Flipkart

At Tenovia, we offer end-to-end marketing services on Flipkart through customized campaigns that engage users, convert shoppers, and drive loyalty. Depending on your brand’s unique objectives and targets for PPC advertising, we can create strategic roadmaps to help you increase sales, launch new products, and boost your seller performance. 

But it’s not enough to simply learn how to create and launch Flipkart ads. It’s even more important to learn from it and correct your course as you move along. That’s exactly what Tenovia does for you. We offer cutting-edge data analytics services through our platform Tensight in real time and give you a better understanding of how you can perform better on Flipkart, and stay one step ahead of your competition. 

Ready to arm yourself with the power of advertising and the right team to back you up? Get in touch with the experts at Tenovia and click your way to ecommerce success today!

What started as an online platform dedicated to selling books soon became the biggest homegrown ecommerce marketplace in the country. Today, Flipkart offers unparalleled reach and a competitive market across retail categories, serving as a one-stop shop that takes your business to the next level. So if you are looking to find success in ecommerce, we have narrowed down four main strategies to help you drive sales on Flipkart.   

1. Create an effective product catalog 

Needless to say, your product catalog plays a key role in influencing shoppers. And to effectively convert traffic into sales, you need to understand your customer’s psyche. Most people search for products online to save time and money, which means that your product catalog should be crisp, concise, and clear. If you want to increase sales on Flipkart, it is vital that your customers find your products quickly and easily. 

Since customers don’t have the luxury of being able to hold the product, your catalog should answer all their questions. It shouldn’t take them too long to understand what you are selling and how your products add value. Ensure that you: 

• List the product in the right category and subcategory 
• Add relevant and most commonly used keywords in your product title 
• Include a content-rich product description, along with features, materials, and dimensions 
• Use high-resolution product images with a clean background and include as many angles as possible  

In short, think of your product catalog as an elevator pitch – anticipate and prioritize your customers’ needs, give them the information they need, and get to the point fast.

2. Get the Flipkart ‘advantage’ 

It is obvious that most online businesses cannot compete with the logistical prowess of ecommerce giants such as Flipkart. That’s why, Flipkart Fulfillment (previously known as Flipkart Advantage) is a boon for smaller businesses. This is an additional service that allows sellers on the platform to use Flipkart’s massive resources – from warehousing and shipping to logistical services. It is ideal for online businesses that: 

• Don’t have dedicated warehouses or those located in metro cities
• Struggle to retain warehouse teams or achieve fast shipping turnaround time
• Are not optimized for day-to-day B2C shipments  

By offering best-in-class fulfillment centers and associated services, Flipkart Fulfillment can help your business drive sales on Flipkart with additional storage space, stringent quality checks, faster delivery, optimized sales vs. returns ratios, and an overall better customer experience. What’s more, you will also get the ‘Assured’ badge on your products, which has additional benefits ranging from higher search rankings to better acceptance rates from customers. When you are assured by Flipkart, you are more trusted by shoppers. 

3. Join in on promotions and spike sales 

Flipkart oftens hosts shopping events known as spike sales, during which they offer discounts and offers on virtually all categories. During this time, shopper traffic and order volumes reach all-time highs on both the website and the app. Spike sales are a great opportunity for your business as it helps you boost your sales and expand your customer base. The real push here comes from additional logistical support and widespread promotions on TV and online platforms that give your brand unparalleled visibility. 

Another way you can grow business on Flipkart is through freebies. These are products that you can offer shoppers free of cost with certain conditions and on certain products. In addition to boosting sales, freebies also contribute to lowering order returns.     

4. Run product ads and campaigns 

The tech behind ecommerce is complex, but the math is simple to understand. To drive sales on Flipkart, you need more eyes on your products. And to achieve that, you need to run sponsored campaigns. 

Product Listing Ads can help you grow business on Flipkart by boosting the visibility of your products and exposing you to a larger customer base. And the process is fairly straightforward. What you need to do is choose a product to highlight, create an ad campaign, and have Flipkart showcase it in the ‘Featured Products’ section. When a potential buyer sees your ad while browsing for the relevant category, they are more likely to click on your product.   

Bring in the experts to get the best strategy 

Whether you are new to ecommerce or want to focus on your business instead of gaining mastery over the nitty-gritties, you will need the right expert by your side to help you increase sales on Flipkart. With Tenovia, you can get end-to-end support through our services. We offer tailored and targeted solutions to help you grow your business and scale revenues – from paid and organic advertising, data-driven analytics and reporting, setting up of processes, inventory management, competitor analysis, and so much more. 

So take the first step to your success journey on Flipkart by onboarding the right experts who can help you achieve your short-term and long-term objectives. Get in touch with us today!

Online marketplace management is a constant juggling game – from managing inventory, fulfillment, shipping, marketplace listing, order processing and dispatch, marketing, and customer service. But time is your most precious asset. The question you must ask yourself is how you can make the best use of your time, all the while giving each task the necessary attention. The answer is automation.      

Cool point, but is automation really necessary?

Short answer: yes. As you scale, so do the complexities and expectations of your ecommerce marketplace management processes and capabilities. Old systems that used to work just fine break down and become inefficient. When that happens, companies often use workarounds that can be expensive or time-consuming – such as expanding recruitment. 

Unfortunately, employees cannot scale like technology. That’s not to undercut the importance of people. In fact, it reinforces the value talented employees can bring to the table. When automation takes over repetitive, mundane, and time-consuming tasks, your team can instead focus on creative ideas and strategies, and big-picture thinking.  

Transform marketplace management with automation

Ecommerce automation can be defined as the use of software and other technological tools to convert manual tasks into automated processes and workflows – all without human intervention. 

This could include setting up notifications to internal supply chain stakeholders when critical metrics need attention, flashing alerts when top sellers are flagged ‘out-of-stock’, scheduling discounts automatically, and triggering alerts when your catalog is not live on specific platforms. These changes driven by automation may appear minor, but have a compounding effect on marketplace management. By strategically leveraging automation, you can:  

• Save time 
• Improve quality of leads 
• Get better quality insights through data analysis
• Optimize delivery speed and costs 
• Streamline operational structures and processes
• Enhance customer satisfaction and reduce churn rate
• Boost employee productivity and engagement
• Fine-tune marketing campaigns 
• Maintain a consistent brand identity
• Scale easily and instantly

This list of benefits is not exhaustive. When it comes to automation, the possibilities are endless, as new and improved technologies come to the market to solve emerging problems. 

Start with the A of automation 

If you’ve been thinking of introducing automation to your online marketplace management practices, here’s a quick guide to getting started. 

• Look at the big picture

When you’ve seen all aspects of your business up close, it can be a little tricky to step away and look at the bigger picture. But figuring out workflow bottlenecks and other shortcomings in your processes is the all-essential first step to successfully integrating automation. Take a minute to reflect on what your customers, employees, and markets are saying and address those needs first. 

• Figure out what you can automate 

Once you’re sure about where you need to improve, start identifying the processes that should be automated. Focus on tasks that are repetitive and time-consuming, and require significant manual handling – such as inventory management, order processing and tracking, updating product information, routine order alerts, etc. 

• Choose the right partner 

Finally, ensure that you choose an experienced partner who can introduce and manage automation solutions for you. Take time to explore vendors and their case studies to ensure their objectives align with yours. After all, choosing the right automation partner can mean that you can step away without a worry and use your time for better pursuits.  

Integrate automation with purpose using Tensight

Tensight, our proprietary analytics platform for end-to-end digital and ecommerce solutions, offers a multitude of automation-centric marketplace management services ranging from supply chain optimization, ecommerce technology, online marketplace listing, analytics, metric management, and more. And in the past few years, we’ve helped some of the biggest brands in the country track their critical KPIs, run analytics and make online marketplace management both scalable and profitable. 

Here are three of our success stories in the realm of digital and automation solutions: 

• To help an international denim brand boost their conversion rate and marketing ROI in India, we helped with enhanced content and listing optimization to better engage customers. With our digital services, we enabled a 2x growth in conversion rate and a 3x boost in clickthrough rate (CTR).

• We implemented an automated bin system in the warehouse of a prominent innerwear and apparel brand in a bid to reduce order fulfillment turnaround time (TAT) from 48 hours to 36 hours. With Tensight, the brand was able to achieve a 33% reduction in TAT and saw a significant boost in the number of processed orders per day. They also processed 99.8% orders within SLA.   

• Tensight also helped a national footwear brand with logistics optimization to reduce cost per shipment. After a detailed cross-comparison study, we created a mixed partner approach to reduce costs. This exercise reduced delivery time by 2-4 days on average and cut costs by 45%. 

Interested in integrating automation into your ecommerce business? Get in touch with our experts today!

Today, data is like air. It’s everywhere. And owing to the sharp rise in internet speeds and the use of smartphones and social media, the volume of data around the world is increasing at an unprecedented rate. According to the International Data Corporation, global data will account for 175 zettabytes in the next three years. So it makes sense for businesses from all sectors to tap into this data goldmine, especially eCommerce businesses. 

From buzzword to action: defining data-driven culture 

Company culture centered on data, also known as data-driven culture, is the need of the hour. It has become the talk of the town in many industries and sectors. But what exactly does it mean? 

A data-driven culture is one that effectively uses data and analytics to derive valuable business insights, gain a competitive advantage, improve organizational processes, and boost innovation. What’s more, decision-making driven by such data can help ecommerce brands better serve customers, discover new opportunities to expand the business, get the first-mover advantage, and ultimately improve sales. 

Forrester reports that data-driven companies today are expanding at an impressive average of over 30% every year. But so far, as reported in a Harvard Business Review study, only about 20% of businesses are able to empower their teams with relevant and actionable data. And a key reason for this isn’t what you think. In most companies, the major roadblock to fully adopting data isn’t a lack of talent or technology, but culture.  

So, how can you get started on your data-driven journey?

If you’re keen to incorporate data in all areas of your business, especially in an ecommerce advertising solution, you will need a step-by-step plan. 

• Start from the very top: A technological overhaul of this scale needs initiative from top management. The right leadership, combined with the advocacy of a data-first approach and focus on strategic and actionable insights, as well as transparency, can make all the difference.   

• Make data literacy a priority: To become a truly data-driven company, your entire team needs to get comfortable and proficient with its unique language. This helps everyone on board stay informed and avoid ambiguity. Take the time to help your team learn and adopt the relevant terms associated with data, analytics, machine learning, and more.  

• Establish organizational goals and key metrics: In a noisy world, what you focus on defines who you are. The same goes for data. Defining key metrics can show your employees what they need to focus on – be it competitor prices, customer behaviors and purchase patterns, or even the right ecommerce advertising solution.   

• Learn what data your business needs and why: Using data to solve a problem means asking the right questions, analyzing the root cause, and determining what information you need. Different types of business operations can generate various types of data. For example, a financial institution may need and generate data that’s very different from ecommerce solution providers. Understanding and distinguishing between different types of data, and learning what applies to your business is essential. 

• Understand how you want to collect it: Data can be organized in two forms – quantitative and qualitative. While quantitative data deals with numbers, qualitative data is a lot more descriptive and experimental. Understanding how to organize structured and unstructured data under these two umbrellas can help you find more valuable insights. 

• Invest in the right partners to create a data-driven ecosystem: Collaborate with an experienced organization that can help you meet your data-driven goals and provide strategic value when roadmapping your future. Look for organizations that promise a stable and scalable model, and benefit you in the long run with additional support such as ecommerce marketing services.

Leverage the power of data with Tensight 

To help organizations make the best of data, we created Tensight – a central ecommerce analytics dashboard that helps you make informed data-driven solutions. This dashboard contains centralized data from all major platforms in the world of ecommerce. 

Tensight leverages data to help you find the most effective strategies to deal with product and merchandise, supply chain and inventory, competitors, marketing and promotions, paid campaigns, and KPIs. Tensight also offers ecommerce marketing services through its sales insights and forecasts. And we’ve shown significant results. 

When working with a prominent ₹2,000+ Cr footwear brand, we used Tensight to achieve 40% growth in profitability, 47% reduction in costs, 50% reduction in delivery, and an overall savings of ₹1 Cr. We also worked with a global denim brand and enabled listing optimization and content enhancement to improve customer engagement and brand visibility. This helped the brand achieve a 2x growth in conversion, 3x growth in CTR, and a 15% boost in brand share of voice. 

If you too are interested in taking your ecommerce business to the next level with data-driven insights and actions, get in touch with our team today.

It’s not too farfetched to say that Amazon has become almost synonymous to online shopping. Today, users don’t “Google” products but look them up on Amazon first. And the numbers back it up. Despite the pandemic and its associated roadblocks, Amazon’s yearly revenue from September 2020 to September 2021 was $457.9 billion, recording a whopping 31.6% increase year over year (YoY).

As an online seller, it’s now obvious that Amazon isn’t just a ‘nice to have’ option, but a necessity today. And to succeed in this cut-throat marketplace, you’ll need to keep abreast with the trends and transformations in Amazon marketing.

Here are five trends that we consider pivotal.    

Loosen your purse strings for advertising

Be it the pandemic or the increasing number of new sellers and products competing for the limited real estate of sponsored ads, one thing is certain – Amazon advertising costs will continue to rise throughout 2022. In fact, the average cost-per-click (CPC) increased over 50% in 2020-2021 alone. So while you’re bolstering your advertising spends, it is also important to pay attention to your Amazon advertising strategy.

So what can you do to make your brand rise above the noise and clutter? Become the most clickable option.

Optimize listings, enroll in the Brand Registry, update product images, create quality content descriptions, and experiment with product videos to increase your chances of conversion. And if you can, get experts in the field of Amazon marketing to push your brand to the next level and invest in experienced digital marketers and creative professionals to guide you.

Build your brand, tell a story

With Amazon advertising becoming more expensive and a record number of sellers competing in every category, you have to get creative. The good news is that Amazon is helping brands engage with their customers by giving them more creative control with various new interactive features such as Amazon Posts, Amazon Follow, and Manage My Customer Engagement (MMCE), etc.

Through these features, Amazon will become a one-stop shop not just for product sales and promotions, but also a platform for converting customers and allowing them to interact with their favorite brands all without leaving the app or website. The objective here is to create an immersive ecosystem in a level-playing field, where small and large brands alike can get in on the Amazon promotion game. So make sure to dig deep into each of these features and strategize on how best you can leverage these to up your brand game.

Take advantage of data and insights

In late 2021, Amazon announced that it will provide more data and detailed insights to third-party sellers through its new feature – Product Opportunity Explorer. This will allow sellers to know their customers’ search history, purchase history, pricing trends, sales history, etc. The Product Opportunity Explorer will help you identity product niches and figure out what your target demographic is and isn’t buying, likely playing a key role in your Amazon advertising strategy. Currently, Amazon is testing this new feature in a beta program and plans to extend it to sellers in the coming months throughout 2022.

Get used to supply chain challenges

Supply chain disruptions caused by the pandemic will likely continue in 2022 as well. Amazon has also constrained its fulfillment capabilities because of the sheer influx of new products and will use the inventory performance index (IPI) to prioritize sellers and decide who should get the most space. To score high in this regard, ensure that you plan your inventory in advance and have backup fulfillment methods. Maintaining your stock just might help you edge out the competition. 

What’s more, you can also focus on optimizing cost vs price. Find ways to reduce costs without affecting quality, be it eliminating extra packaging or swapping an international supplier for a local one. An all-important measure you should consider is to closely follow your competition and increase your price when their stock runs out. You can also do the same when you’re low on stock.

Make brand authenticity your mantra

Amazon is taking new steps to weed out less than ideal sellers and prevent cheating. In addition to the new brand centric features mentioned above, the platform is also introducing manual review assessments to keep a closer eye on what’s good and what’s not. So treat your virtual storefront much like your website or physical stores. Establish customer trust by using relevant metrics, attributions, and modules. Watch out for duplicates and set up alerts on your competitors. And most important, bring your non Amazon products onto the platform as soon as possible to get that first mover advantage.   

Amazon has revolutionized the world of online marketplaces and will continue to do so in the years to come. What defines your success in this endeavor is how adaptable you are. Excited to explore your future in the online marketplace? Leverage our Amazon marketing services and get ahead of the game.

The building block of every brand is its community!

New-age brands don’t just market products to their customers, instead, they build a strong story that connects with their audience, creating a cult of followers, customers, and future prospects.

As internet space becomes more crowded and competitive, the proven digital marketing strategies to boost sales, reach, traffic can no longer suffice. An effective marketing growth strategy is to connect with your audience & ensure they convert to brand evangelists. Keep in mind, today’s customer is well-learned and needs to see if a brand cares, listens, and nurtures a relationship with its people.

Let’s deep dive into community building and why you need to incorporate it into your business strategy.

What is community building?

In simple terms, community building is a growth strategy of bringing together prospective customers through topics that make them connect and align. It fuels the brand’s growth as it puts the customer first, rather than the brand. Remember, community-building does not drive sales, instead, it is an art-form of curating a cult that will follow and engage with your brand for the long haul.

There was a time when community building was having a Facebook page & other social sites and interacting with the followers, fans, etc. However, humans have an innate need for connection, and hence there has been a complete paradigm shift in recent times where community building focuses on the customer’s interests, passions, beliefs, and desires.

So how do you build a thriving community that fuels brand growth and provides value to customers?

For a successful community, it is crucial to identify your customer’s beliefs & interests followed by your brand’s purpose.

Let us list a few key elements that will certainly differentiate your brand from others:

1. Personalization: Reach out to customers through personalized communication. For example Emailers, SMS can have their names. On social media, give a genuine thanks to a loyal fan/follower. Post testimonials, reviews and tag the customers who are loyal to your brand.
2. Conversations: Start a conversation on social sites, join forums or groups, reply to comments & DM’s on time and be available for the customer. Today, there are also options like Facebook messengers & Chatbot that make communication faster and simpler.
3. Accept Criticism: At some point, you will come across a customer who is not happy with the product or service. Be open, acknowledge and listen to their concern before providing a resolution. Sometimes, feedbacks are the best way to improve business.
4. Balance promotional & valuable content: Without appearing salesy, make sure your content engages the audience and makes them come back for more. For example – During the festive season, instead of posting about new products, highlight how the brand participated in a CSR activity.

Now, let’s look at one such brand that is rocking community building and marketing:

ZOMATO: Innovation and adaptability are at the core of Zomato’s marketing strategy. From meme marketing to witty responses, they largely focus on effectively interacting with their audience. Their tone of voice is engaging and has always made them stand out. Moreover, in a post-covid world, when all restaurants were rethinking their business, Zomato launched contactless dining. This proactive initiative garnered a lot of attention and highlighted the effort in keeping its community & business partners happy. Such a holistic and refreshing approach to Zomato’s marketing ecosystem has built the brand’s community and made them the pioneers of the social community. To sum up, there is no right or wrong way to build a community for your ecommerce brand. It is an evolving business where humanizing your brand by creating engaging customer experiences will win you a loyal alpha audience!