From Bibs to Big Leagues: How a Baby Food Brand Took Its Legacy Online

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Objective

Arbanox (known as BabyVita), a baby food brand wanted to rebrand and expand its business online. After ruling the offline market for 30+ years, it is trying to spread its legacy to the online marketplaces and build its identity. So, what were some of the biggest challenges?

  • A saturated market for baby food products 
  • An online presence and awareness among new-age parents
  • Creating a new brand identity 
  • Rebranding all brand touchpoints online

Strategy

We did a detailed market analysis on the brands with a market share in the baby food category to understand our client’s positioning. After careful consideration, we came up with the strategy for rebranding the brand identity to blend yet stand out from the existing brands.

  • The primary color palette for all future creatives

color options

  • The typography for the creatives

font options for arbanox new website

  • Focus on children above 6 months and 2 to 6 years of age
  • Messaging around the brand’s legacy and traditional methods

kids eating healthy foods - images for arbanox website

  • USPs like natural and organic ingredients

Execution

  • Designed the website from the ground up, taking inspiration from competitor brands like Slurrp Farm, and Cerelac. 
  • Conceptualized and created landing pages that aligned with the brand’s new design language for a cohesive visual identity.

website categorization of products

  • Created interactive, fun, and easy-to-use tiles and A+ pages for each product.
  • Designed each piece of communication with mothers in mind, with the content striking a balance between being informative and irresistibly adorable to help build trust and confidence.

Steps to prepare BabyVita Kannankaya Powder, showcasing Rice Banana Powder benefits and a comparison of BabyVita's features.

Visual showcasing BabyVita Red Banana Dates Rice, highlighting natural ingredients, no added sugars, preservatives, or milk solids.

  • Promoted a diverse range of products tailored to specific requirements and topical events for the D2C ads on Meta and Google.
  • Highlighted USPs like Zero Maida and Zero Added Sugar for the kids’ range and positioned other brand products to match the requirements of the whole family

Display of BabyVita product range tailored for various age groups, focusing on natural and wholesome ingredients.

  • Created multiple Amazon Sponsored Brand ads featuring products with engaging interactive elements, designed to captivate the right target audience and boost conversions

baby vita products display image designs

How We Improved Baggit’s Performance and Engagement with Magento to Shopify Migration

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Overview

Baggit, India’s leading brand for trendy handbags, wallets, and everyday accessories, struggled with its Magento-based website due to slow page speeds and low conversion rates. These challenges negatively impacted user experience and the effectiveness of their performance marketing campaigns. To address these issues, Tenovia proposed migrating the website to Shopify, aiming to modernize the platform, enhance usability, and improve conversions.

Objectives

  • Seamlessly transition the website from Magento to Shopify.
  • Enhance page speed for a better user experience.
  • Optimize the eCommerce platform to increase conversion rates.

Our Approach 

  • Seamless Migration: Migrated the website from Magento to Shopify (https://baggit.com) with zero downtime, ensuring a smooth transition for users.
  • Streamlined User Experience: Enhanced platform usability by introducing breadcrumbs, tiles, and intuitive navigation to simplify the customer journey.
  • Optimized Product Discovery: Developed category-wise collection pages to improve searchability, align with customer preferences, and enhance engagement.
  • Enhanced Shopping Interactions: Added a progress bar to encourage users to complete their purchase journey.
  • Data-Driven Insights: Continuously monitored platform health and performance metrics on Product Listing Pages (PLP) and Product Detail Pages (PDP) to ensure consistent optimization.

The Impact

  • 1,220 clicks from collection pages, boosting user engagement.
  • 39.45% increase in Good FCP, improving page load speed.
  • 55.70% growth in Good LCP, enhancing page load performance.
  • 70.63% rise in Good Onload, improving website reliability.
  • Sustained metrics: November 2024 maintained Good FCP at 90.25%, LCP at 91.96%, and Onload at 43.08%, ensuring consistent platform stability.

baggit website speed performance from shopify dashboard

Conclusion

The migration to Shopify proved transformative for Baggit, addressing critical technical issues and elevating the overall user experience. The optimized platform not only improved website performance but also enhanced engagement and conversions. With sustained results and consistent reliability, this project underscores Tenovia’s ability to deliver tailored solutions that drive measurable success.

How We Drove 136% Revenue Growth for Baggit with Data-Driven Performance Marketing

Baggit performance marketing success case study - case studybanner

Overview

Baggit, a leading Indian brand specializing in stylish handbags and accessories, partnered with Tenovia to revolutionize its digital marketing strategy and drive significant growth through data-driven performance marketing approaches. The collaboration focused on leveraging advanced digital marketing techniques to maximize sales, improve return on ad spend (ROAS), and enhance overall brand performance.

Objectives

  • Increase overall sales volume and revenue
  • Improve Return on Ad Spend (ROAS)
  • Drive targeted traffic to online and offline channels
  • Scale top-line growth
  • Enhance conversion rates
  • Increase Average Order Value (AOV)
  • Reduce Cost Per Acquisition (CPA)

Our Approach

  • Targeted Campaigns: Executed search, shopping, and Performance Max campaigns to reach high-intent users.
  • Creative Optimization: Developed static ads for product clarity, carousel ads for cross-selling, and video ads for storytelling.
  • Dynamic Budgeting: Allocated higher budgets to high-margin products and adjusted spending based on real-time performance data.
  • Ad Testing and Optimization: A/B tested creatives, headlines, and CTAs to maximize click-through and conversion rates.
  • Seasonal Promotions: Adjusted ad spend and discounts for festive seasons, ensuring relevance and high ROI.

The Impact

  • 136% Revenue Growth achieved in a single quarter through optimized campaigns and precise targeting.
  • 30% AOV Increase via effective upselling and cross-selling strategies.
  • 4x ROAS delivered by aligning ad spends with product margins and dynamic campaign optimization.
  • Higher Engagement with Creative Diversity: Carousel and video ads captured attention, while dynamic creatives personalized user experiences.

Conclusion

Through strategic performance marketing, Tenovia empowered Baggit to maximize its eCommerce potential. By aligning marketing decisions with profitability metrics and leveraging innovative campaigns, Baggit achieved substantial growth in revenue and brand equity.

Bright Beginnings: Crafting Distinct Identities for ABrightLab & OnTheJob

Brand Guidlines for design, content, font etc., for ABrightLab and onthejob

Overview

The Argenbright Group, renowned for trust, resilience, and innovation, expanded its legacy in 2022 with the launch of ABrightLab. This tech arm was established to integrate advanced technologies into frontline services, delivering enhanced value for employees, customers, and end users. 

Their debut product, onthejob, is an app that simplifies workforce management by serving as an intuitive operating system for distributed teams, streamlining scheduling, tasks, and communication. 

To shape cohesive branding strategies for both ABrightLab and onthejob, Tenovia was engaged to craft identities that encapsulate their innovative vision while resonating with their audiences.

Our Approach

We began by understanding the “who, what, and why” through workshops that defined the audiences for ABrightLab and onthejob. This groundwork shaped internal and external branding strategies that aligned with the brands’ core values, mission, vision, and purpose.

internal branding stratergy

 

Internal Branding: Culture from the Inside Out

To ensure the teams lived the brand, we created:

Buyer person overview
2 buyer persona, entreprenuer Isabella and Talented Tarun
definind the messaging tone, dos and dont's
defing the rule and aligning accordingly
Vision and mission statements
brand guidlines for content, design etc.,
Buyer person overview
2 buyer persona, entreprenuer Isabella and Talented Tarun
definind the messaging tone, dos and dont's
defing the rule and aligning accordingly
Vision and mission statements
brand guidlines for content, design etc.,
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  • Buyer Personas: Detailed profiles of decision-makers and end users.
  • Core Values & Purpose: Principles and mission that resonate internally and externally.
  • Vision & Mission Statements: Purpose-driven messaging for clarity and alignment.
  • Brand Positioning: Unique identities carved to stand out and stay memorable.

External Branding: A Cohesive Visual Identity

The visual identity reflected the brands’ essence while setting them apart in a crowded marketplace. The goal was to highlight the distinct identities of ABrightLab’s technological sophistication and onthejob’s people-first approach. We crafted a modern, minimalist design that embodied trust and innovation.

Key elements included:

color palettes
onthejob logo color schemes
Font suggestions and combinations
logo guidlines
Icons guide
ABrightLab logo color combination options
onthejob logo on a creatibe
content references for ABrightLab
logo style and usage guidlnies for icons, colors, fonts etc.,
color palettes
onthejob logo color schemes
Font suggestions and combinations
logo guidlines
Icons guide
ABrightLab logo color combination options
onthejob logo on a creatibe
content references for ABrightLab
logo style and usage guidlnies for icons, colors, fonts etc.,
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  • Color Palette: Balanced tones representing reliability and forward-thinking.
  • Typography: Clean and bold for professionalism and clarity.
  • Logo Design: Simple yet impactful, adaptable across platforms
  • Imagery: Professional visuals resonating with innovation and sustainability.

These efforts culminated in comprehensive Brand Guidelines, ensuring a cohesive and consistent voice across all interactions covering logo usage, color schemes, typography rules, and design principles; it served as a blueprint for preserving the brands’ integrity at every touchpoint including email signature and business cards.

ABrightLab Business Card

ABrightLab Jane Dunphy Business Card Front
ABrightLab Jane Dunphy Business Card - Back
ABrightLab Jane Dunphy Business Card Front
ABrightLab Jane Dunphy Business Card - Back
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onthejob Business Card

onthejob Jabe Dunphy business card - Front
onthejob Jabe Dunphy business card - Back
onthejob Jabe Dunphy business card - Front
onthejob Jabe Dunphy business card - Back
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Conclusion: Building a Distinct Identity from the Ground Up

Branding is the bedrock of a lasting legacy, it’s what makes an impression today and resonates for years to come. Done right, it can elevate a brand to iconic status; done wrong, it can topple even the mightiest from the totem pole. In the world of branding, every choice shapes the future.

Through purposeful branding, Tenovia equipped both ABrightLab and onthejob with the tools to deeply connect with their audiences. Now, these brands stand ready to lead their markets, proudly carrying forward the Argenbright Group’s legacy of excellence. 

Launching a Merchandise Store for Swiggy’s Delivery Executives

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Client Overview

Swiggy, a leading food delivery platform, aimed to equip its 1 million delivery executives with a dedicated merchandise store.

The Challenge

Swiggy required a fast-tracked launch of a merchandise store integrated with their existing systems:

  • Single Sign-On: Easy login via the Swiggy Delivery App.
  • Customized Pricing: Tailored pricing based on delivery executives’ tier and location.
  • Payment Integration: Wallet account and Payment Gateway integration.
  • System Integration: Active directory, app integration, and linkage to multiple warehouses.

Tenovia’s Approach

Utilizing Shopify Plus’ features, we implemented:

  • Shopify Plus’ Multipass System: Integrated with Active Directory for secure Single Sign-On, maintaining 100% personal data privacy.
  • API Integration: Utilized 7 APIs for personalized user experiences based on tier, location, and pricing.
  • Order and Warehouse Management: Integrated across national warehouses for logistics coordination. 
  • Extensible Checkout: Aligning payment gateways, and customizing checkout flows.

The Impact

  • Launched within 30 days, fully integrated with the Swiggy Delivery App.
  • Solution catered to a massive 1 million delivery executives.
  • Used 7 APIs to boost functionality and personalization.

Key Shopify Plus’ Features Used

  • Multipass / Single Sign-On Login
  • Metafields for customized product details
  • Extensible Checkout for smooth payment processing

Conclusion

The case study highlights Tenovia’s valuable partnership with Shopify Plus, which enabled the delivery of solutions while adhering to their client’s strict timelines and operational standards.

From Frowns to Smiles: How Sentiment Analysis Sparked Ayurdent’s Sales on Amazon

sentiment analysis helped improve conversion rate for ayurdent

Brand: Maharishi Ayurveda India, Ayurdent Toothpaste 

Platform: Amazon 

Objective  

Maharishi Ayurveda India sought to enhance the performance of their Ayurdent toothpaste on Amazon.in. The goal was to address customer concerns, boost consumer trust, and increase sales by improving product positioning and customer satisfaction.

Strategy  

  •  Reviewed positive and negative customer reviews using Helium10, identifying recurring patterns and key pain points.
  • Tracked trends over specific time periods to identify persistent or emerging issues.
  • Categorized reviews by star ratings and product variations for a comprehensive understanding of satisfaction levels.
  • Addressed ingredient concerns, packaging flaws, and safety issues based on customer feedback.
  • Cross-referenced reviews from competitors like Dabur and Zandu, identifying gaps and opportunities for differentiation.
  • Proposed solutions, including ingredient transparency, safety reassurances, and packaging improvements.
  •  Updated the product display page with new tiles, A+ content, and FAQs to directly address customer concerns and build trust.
  • Developed effective ad campaigns based on competitor strategies and identified consumer needs.

Campaign Impact  

  • 22% increase in conversion rate.
  • 9% growth in daily run rate.