The festive season is an annual e-commerce high point in India, with shoppers eagerly seeking deals and brands vying for their attention.
In 2024, this season is expected to generate an impressive INR 100-120 thousand crore in gross merchandise value (GMV), according to RedSeer, marking a significant increase from previous years. If you’re a business looking to capitalize on this surge, now is the time to optimize your festive ads strategy on Amazon.
Why Amazon Sponsored Ads?
Amazon remains one of the top e-commerce platforms in India, especially during the festive season.
Sponsored ads on Amazon offer a powerful way to boost visibility and sales. These ads appear prominently in high-traffic areas on and off Amazon, ensuring that your brand gets noticed by shoppers ready to buy. Understanding the types of Amazon ads and their benefits is crucial to maximizing your success.
Here’s a breakdown of Amazon’s key ad types and how they can help you make the most of this festive period.
Types of Amazon Ads
1. Sponsored Product Ads
Amazon Sponsored Product Ads showcase specific products in prime positions like search results and product pages. These pay-per-click (PPC) ads attract high-intent shoppers, driving them directly to your product pages.
- Utilize Amazon’s Product Suggestions: Machine learning tools on Amazon provide recommendations for which products to advertise, helping you focus on listings most likely to generate clicks and sales during the festive season.
- Use Automatic and Manual Targeting: Start with automatic targeting to understand what keywords drive traffic to your product. Then, optimize with manual targeting based on performance data, ensuring a balance between broad reach and targeted impact.
Benefits:
- Increases product discoverability and sales
- Sponsored Products help you tap into the high shopping intent
- Essential for boosting brand visibility and protecting your product space
2. Sponsored Brands: Showcase Your Brand Identity
Sponsored Brands ads are highly effective for building brand awareness and promoting a selection of products. These ads feature your brand logo, a customizable headline, and up to three products, giving shoppers a sense of what your brand offers.
- Holiday-Themed Sponsored Brands Campaigns: Create visually appealing ads that reflect the festive spirit by adding seasonal imagery. Highlight deals, discounts, and gift ideas to attract shoppers who are actively looking for festive purchases.
- Direct Traffic to Your Storefront or Curated Product Pages: Sponsored Brands ads can link directly to your Amazon Store or a product collection, helping shoppers discover more about your brand in one place. During the holidays, consider designing curated pages like “Gift Ideas” or “Festive Favorites” to make browsing easier.
Benefits:
- Boosts overall catalog visibility and brand awareness
- Builds brand identity
- Drives higher engagement with your brand during peak shopping periods
3. Sponsored Display: Re-Engage Interested Shoppers
Sponsored Display ads on Amazon are great for retargeting customers who viewed your products but didn’t make a purchase. By reaching these high-potential customers, you can encourage them to return and complete their purchase. These ads appear across Amazon and partner sites, re-engaging potential buyers.
- Product and Audience Targeting Options: Sponsored Display allows for both product and audience targeting, so you can choose to retarget customers who viewed similar products or who previously interacted with your listings.
- Engage Festive Shoppers with Relevant Ads: Customize your Sponsored Display campaigns with seasonal themes to capture the attention of holiday shoppers. Retargeting during the festive season keeps your products top-of-mind, especially for shoppers who may be comparing options.
Benefits:
- Helps recover lost sales opportunities through retargeting
- Expands your reach beyond Amazon’s platform
4. Leverage Amazon Stores for a Festive Showcase
Your Amazon Store is your brand’s home within Amazon. It is a customizable, multi-page storefront for your brand. It allows you to create a branded experience for your customers, showcasing your product range, brand story, and festive collections. Consider adding Amazon banner ads to your Store to drive additional traffic.
- Create Holiday-Themed Pages: Design pages based on gift categories like “Gifts for Family” or “Festive Home Décor,” making it easier for shoppers to find relevant products. Additionally, add a “Featured Deals” widget to highlight ongoing promotions.
- Use Store Versioning: Schedule multiple versions of your Storefront for different parts of the festive season. For example, you could have one version for Diwali and another for Christmas, ensuring that your store remains fresh and relevant.
Benefits:
- Increases customer engagement with a personalized shopping experience
- Showcases seasonal promotions, bestsellers, and brand identity
- Free to set up and an excellent way to boost brand loyalty
Did you know? Shoppers who visit a Store during their journey purchase 53.9% more frequently and have a 71.3% higher order value. Leveraging retargeting ads combined with an optimized Store can significantly improve conversions.
Maximize Results with Strategic Amazon Ads Management
Managing Amazon advertising campaigns effectively during the festive season requires a comprehensive and data-driven approach. An optimized Amazon ads strategy is essential to balance ad spend across various types of Amazon ads. By understanding how to run ads on Amazon strategically and using tools like ad cost analysis and precise targeting, you can maximize return on investment (ROI) and amplify visibility for your products.
At Tenovia, we offer expert services to streamline your festive advertising efforts. From uncovering the most impactful Amazon product ads to optimizing Amazon Sponsored Ads cost, we are dedicated to ensuring your brand achieves its full potential. Our hands-on management covers everything, including campaign setup, continuous monitoring, and seasonal adjustments, helping you navigate Amazon’s platform effectively to maximizing your campaign’s success. Partner with Tenovia and we’ll give you more reasons to celebrate this festive season.