The Role of AI in Optimizing Product Listings and Pricing for Quick Commerce

Blink and it’s delivered.

That’s the pace we’re living in AND selling in. Quick commerce has redefined how products move from screen to doorstep, shrinking decision windows and raising expectations on every front.

For businesses navigating this space, it's beyond just being listed or being available, it’s also about being relevant, discoverable, and priced right at every moment. With shifting demand curves, hyperlocal preferences, and real-time purchase behavior, the traditional playbook is quickly becoming obsolete.

But amid this chaos, there’s something quietly rewriting the rules, a layer of intelligence that’s helping businesses respond faster, smarter, and more strategically.

In the sections ahead, we’ll unpack how this new wave of tech-driven optimization is transforming everything from how products are listed to how they’re priced across quick commerce companies in India.

Why Traditional Tactics Just Don’t Cut It Anymore

Let’s face it. The old-school way of manually updating listings or changing prices once a week (or worse, once a month) just doesn’t work in quick commerce.

Quick commerce, as we know it, is dynamic.
It’s demand-driven.
And it moves fast.

You’re dealing with:

• Limited assortment windows

• Hyperlocal trends

• Inventory that changes by the hour

• Customer impatience (they’re not merely scrolling, they’re adding to cart in seconds)

In this environment, you need more than just manual oversight, you need a system that keeps up,  helping you move from reactive to proactive. Or better yet, predictive.

AI and Product Listings: Smart, Sharp, and Search-Ready

Strong product listings make your brand easier to discover and quicker to convert. 

1. Automated Enrichment & Categorization

Product discovery is everything. If your product isn’t showing up in search or looks unappealing in a split-second glance, it’s game over.

AI can help:

• Auto-categorize SKUs based on product attributes and user behavior

• Enrich listings with relevant, search-friendly keywords, tags, and descriptions

• Standardize formats across platforms for consistency

Instead of manually rewriting every listing for every platform (Blinkit, Zepto, Swiggy Instamart), AI tools can auto-generate optimized listings tailored to each one.

2. Personalized Listing Order & Placements

This is where things get fun.

Using AI and ML, quick commerce platforms are starting to personalize the order of product listings based on a user’s past behavior, location, and real-time intent.

As a marketer, this opens up opportunities to:

• Feed the algorithm with better metadata

• Predict top sellers per pin code

• Improve visibility for relevant products without manual guesswork

The result? Higher add-to-cart rates and lower bounce-offs. 

AI-Powered Pricing Is Where Science Meets Psychology

Pricing in quick commerce is part art, part science and AI is making both sides smarter.

1. Dynamic Pricing with Context

AI tools can analyze:

• Time of day

• Product demand

• Competitor pricing

• Weather (yes, really)

• Historical sales data

…and adjust pricing in real time.

So if you’re selling ice cream in Mumbai during a heatwave at 3PM, guess what? AI will nudge the price up just enough to maximize margins without scaring off the buyer.

2. Elasticity-Based Decision Making

Not every product reacts the same way to price changes. AI can crunch past sales data to understand elasticity, how much demand changes with price.

You get insights like:

• “Product A can handle a 7% hike with no drop in sales”

• “Product B needs a discount to stay competitive on weekends”

• “Product C performs best with psychological pricing (₹99 vs ₹105)”

You no longer have to price based on gut. You can price based on data.

3. Bundle and Combo Suggestions

Want to boost AOV (average order value)? AI can help recommend the most effective combos and bundles based on:

• Commonly purchased together products

• Inventory levels

• Real-time popularity trends

So instead of slapping random products into a ‘combo deal’, you’re using AI to curate smart bundles that convert better and move more stock.

What Brands Are Seeing

Let’s ground this in reality. Here’s what some brands are achieving with AI-driven optimization:

• Increase in visibility on quick commerce platforms due to improved listings

• Significant margin improvement from better real-time pricing decisions

• Faster time-to-market for new products using auto-listing tools

• Better control on markdowns and discounting, leading to smarter inventory clearance

But Wait… Isn’t This Complicated?

Here’s the best part, it doesn’t have to be.

With tools like Tensight (yes, this is where we come in), we help brands:

• Optimize listings at scale

• Monitor price sensitivity

• Benchmark pricing vs competitors

• Auto-suggest pricing strategies for new and existing SKUs

• Flag underperforming listings before they affect sales
  
  

And we do it across all major platforms. Whether you're a category manager struggling to juggle 200 SKUs or a marketer trying to crack the quick commerce visibility code, Tensight QC gives you clarity and control.

Real Tensight Impact, Backed by Brand Success

AI-led optimization is making quick commerce smarter. Here’s how a few brands used smarter decisions and sharper execution to stay ahead on quick commerce platforms with support from Tensight.

• Continental Coffee

Continental Coffee saw 15% sales growth on Blinkit and 9% GMV growth on Zepto, thanks to intelligent pricing and better product availability. Improved SOV on both branded and generic keywords reinforced discovery.

• Nua Woman

Nua Woman achieved over 60% growth in total sales on Blinkit and 120% sales growth on Zepto, with significant uplifts in ROAS, Add-to-Cart rate, and new user acquisition; by smarter listing strategy and pricing insights.

• Drools

Drools drove a 95% revenue jump on Zepto month-over-month, alongside 148% growth in impressions and 111% rise in clicks, reflecting improved visibility and user engagement.

So.. How Do You Start?

 

Start by asking the questions that matter:

• Are your product listings optimized for every quick commerce platform?

• Do you have real-time insights into what’s working (and what’s not)?

• Are you still pricing reactively or are you using data to lead the game?

If the answers leave room for doubt, it might be time to consider a smarter, more scalable way forward.

At Tenovia, we’ve partnered with some of the most agile brands in quick commerce to deliver sharper listings, smarter pricing, and real-time performance with Tensight.

Sometimes, all it takes is a single conversation to reframe your entire strategy.  Curious what that could look like for your brand? A quick demo is the perfect place to start.