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5 Must dos for a successful Email Campaign

Introduction An email is the first step towards establishing a direct line of communication with the customer. It gives us a chance to personally target the customers and continuously engage them with our brand. Email is also one of the most cost effective channels of marketing and companies can use this medium for talking about(…)

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5 Top Shopify Paid apps to boost your sales

Introduction Shopify is a Canadian eCommerce company that develops online solutions for online retail stores and point of sale systems. In today’s post, we will talk about some of the paid apps available on Shopify that are sure to boost your sales. If you are interested in some free apps for your store do check(…)

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Why are Newsletters Important for the eCommerce Industry?

Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and prospective customers, on the company’s updates, share information on new products & services and to establish an authority in their niche. In today’s post, we(…)

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5 Top Shopify free plugins that improve your sales

Introduction Shopify is an eCommerce platform that provides a complete solution for your eCommerce store. In today’s post, we will discuss about 5 of the best free apps offered by Shopify. Top 5 Shopify Plugins that you must try Product Reviews Shopify Product reviews allows you to display product reviews of your products and there(…)

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The SEO Checklist for eCommerce Companies

Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with SEO to achieve the desired results. SEO can do wonders for your business, if you understand how the whole thing works. By following a few(…)

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Integrating Content strategy with SEO

Introduction According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Quality content in the form of images, product descriptions, product specifications, reviews, ratings, ads etc. is(…)

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Customer segmentation and targeting on LinkedIn

Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In today’s post, we will try to show the various marketing options available on LinkedIn. LinkedIn Marketing services Similar to Facebook and Twitter, LinkedIn also has(…)

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Customer Segmentation and Targeting on Twitter

Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this post, we will try to understand how we can target new customers on Twitter. How to target new customers on Twitter Twitter offers a unique(…)

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