Sure you have a cool, well-designed website for your brand. And of course, you want to direct all possible traffic onto it. However, in a dynamic e-commerce sphere, you have to be flexible and adopt a “sell anywhere” attitude to stay in the running and sell your product. Listing your brand on online marketplaces, such as Flipkart, eBay, and Amazon is a great way of doing this.
The benefits of being listed on a Marketplace are numerous; the most important one is undoubtedly the reach that it gives your brand. Marketplaces offer retailers large customer bases and all the trust and credibility associated with their brand, helping you boost your domestic and global sales. This also means greater revenues and far lesser operational costs. Sounds amazing right? Apparently everyone thinks so ….
Here are 4 simple tips to boost your sales in an online marketplace and ensure that your brand stands out.
Keywords – Unlock sales with the right ones
Your brand may be a well-established one or just another one in an ocean of unknowns. But none of that matters if it does not come upon a customer search. As an etailer, ensure that your product descriptions align with the keywords that users are searching for online. By doing this, your product would pop up every time certain keywords are searched for and your brand is well within the customer’s line of vision.
Working with Multichannel – Taming the beast
“Multichannel” embodies the “sell anywhere” approach that implies a seamless presence across social media platforms like Facebook and Instagram, marketplaces like Amazon, Etsy and Flipkart, the brand’s website and its brick-and-mortar stores.
Managing inventory – Updating stocks and handling dispatches – across various channels can be quite challenging when you are selling across many platforms and marketplaces. It is recommended to adopt multichannel inventory management solutions. Tools such as Stitch, sync data across many channels and manage sales across different marketplaces for you.
Product Information – Saying it like it is
Well-written product descriptions can go a long way in creating brand awareness and setting your product apart. Clear and concise descriptions with a little creativity mean that the customer knows exactly what he is buying – while being drawn in by the catchy tone.
The description for this Body Shop product speaks of quality while highlighting the product’s natural ingredients
Investing in some good photography is also viable as the customer is impressed by the visual aspects of products. As customers do not have the luxury of a touch-and-feel experience of the product, clear and representative images can make all the difference.
Customer Reviews – Happy user stories
Customer reviews, ratings, and feedback can essentially make or break your brand reputation in an online marketplace. Your customers are here primarily for their loyalty to the marketplace – and not so much for your brand. They might not know much about your product or business. Over 61% of customers refer to reviews and feedback to get a sense of whether a product is recommended by others. While any kind of review is good and improves your products rankings, too many bad reviews would deter potential customers from making a purchase. Negative reviews and feedback have to be taken seriously and addressed. Guaranteed return policies and a great product should be sufficient to draw in rave reviews.
Positive reviews are great, however a few negative reviews make good reviews look better as the reviews seem more legitimate.
With more retailers flooding marketplaces with their goods, high competition and virtually similar products are the norms. Retailers have to strive to raise the bar and ensure that they grab the customer’s attention and translate it into sales.